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Manager Brendan Rodgers has ended whatever honeymoon period new striker Mario Balotelli was enjoying at Anfield, telling him he needs to start scoring goals after finding the net just once in seven appearances for Liverpool.
The Italian has the chance to do that when revitalised West Bromwich Albion visit Anfield on Saturday after an ineffective display in Liverpool's 1-0 defeat at Basel in the Champions League on Wednesday.
He badly needs the goals and Liverpool, who narrowly missed out on the Premier League title last season, badly need a victory after two defeats and one draw in their last three league games have seen them slide to 14th in the table.
Rodgers made no secret about where the key improvement was needed: the form of the 24-year-old, whose only goal since he moved from AC Milan for 16.0 million pounds ($25.70 million) at the start of the season was against Ludogorets in the Champions League two weeks ago.
"In terms of goals he needs to improve, it is as simple as that," said Rodgers.
"Not just him but any striker is judged on goals and at this moment he hasn't hit the numbers he will have wanted.
"And over the whole team, that is the same. We need to return to the team that brought us success over the last 18 months. When confidence is low in a team, it can become more about the individual."
Balotelli did not touch the ball in the opposition penalty area against Basel but Rodgers said that was not only down to the player.
"That is down to the team. You have to get yourself into those areas but it was about the service arriving in and our quality wasn't to the standard.
"But you also have to be able to score and create goals yourself as a front player and he didn't do that."
SUAREZ VOID
Balotelli was brought in fill the void left by the departing Luis Suarez, who scored 31 league goals last season, but has had to shoulder a greater responsibility because of the absence of the injured Daniel Sturridge who has missed the last six matches.
When Balotelli joined Liverpool in August, Rodgers conceded buying the former Manchester City player was "a calculated risk". He now says there were no available alternatives to replacing Suarez as deadline day approached.
"I always said it was about availability and affordability of players. Mario was the one right at the very end who was available for that. I said when he came in that it was a calculated risk and it's something I have to work on to try to make it work for the team."
Liverpool also bought Rickie Lambert who scored 13 league goals for Southampton last season, but Rodgers said his role was more of an impact player off the bench -- not as the main strike man.
"You assess what the group had. We brought in Rickie Lambert as someone who can play some games for us and come off the bench and be an impact player for us in certain games.
"Daniel is a top Premier League player but has shown during his time here that he does get injuries so we needed to prepare for that."
Balotelli also needs to ease some of his manager's growing concerns in other areas.
After losing in Basel he headed straight down the tunnel at the end of the game despite Rodgers' request for his players to applaud their supporters at St Jakob Park.
"In terms of his behaviour he is consciously trying to work hard at what we demand here, the intensity and work rate," said Rodgers. "There are very few players who can replace Suarez," added Rodgers, who clearly still has doubts that Balotelli can.
Sturridge signs new long-term contract
England striker Daniel Sturridge has signed a new long-term contract at Liverpool, the Premier League club said on Friday.
The 25-year-old, who has missed Liverpool's last six matches due to a thigh injury, has scored 36 goals in 52 appearances for the club since joining from Chelsea in January 2013.
"It's a big, big day in my life to commit to this club and to give the club my best years, which are ahead of me," Sturridge told the club's website (www.liverpoolfc.com).
"I am thankful for the opportunity and that is the reason I committed my future. Everyone has been great with me, from the fans to the staff to the players, so it was an easy decision.
"There are a lot of things I'm happy with how they've gone so far, but there is a lot to come. I've not shown yet what I can do - what I'm doing is just the start for me."
Fourteenth-placed Liverpool have started the current campaign slowly after finishing runners-up to Manchester City last season, but Sturridge is confident he will get his hands on some silverware during his time at Anfield.
"We were so close to success last season and it was a bitter pill to take not winning the league," Sturridge said.
"But that's just a taster of what the fans will get -- but hopefully this time we'll have the trophies to show for it.
"Everyone is very obsessive in terms of wanting success and being winners. That's what we are - that's the Liverpool way."
