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Home > Sports > News > Reuters > Report

Barca to team up with Man Utd and Juventus

December 10, 2002 12:29 IST

Three of Europe's biggest football clubs -- Barcelona, Manchester United and Juventus -- are teaming up for a pre-season tour of the United States to open new marketing opportunities and promote the sport there, the Spanish club said on Monday.

The Catalan club said that the 11-day tour, which has been arranged as part of its strategic alliance with American Football's National Football League (NFL), would include a match against Juventus in Boston on July 27 and one against Manchester United in Philadelphia on August 3.

The opponents and venue for a third match to take place on July 30 have yet to be confirmed.

"The tour forms part of the club's commercial strategy which is designed to open up the United States market," read a statement on the Barcelona website.

"The tour will represent an important source of revenue in terms of television rights, sponsorship and marketing."

The club said that the tour's official presentation will take place during Super Bowl XXXVII in San Diego on January 26.

Barcelona entered into a three-year partnership with the NFL last February with the two bodies agreeing to work together to support each other's operations on either side of the Atlantic, each promoting the other in their own countries.

Barcelona agreed to support the Spanish city's NFL Europe team the Dragons, and the NFL have helped Barcelona schedule their tour which will take place at American football stadiums.

The strategic relationship was the first between a major American sports league and a leading European soccer club although Manchester United and the New York Yankees baseball team unveiled a similar business link-up last year.


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