Now take the case of Gujarat. The war of words between the Congress and the Bharatiya Janata Party in Gujarat has been doing the rounds in the form of advertisements.
Let's take a look at some of them.
First up, Opposition Congress party's ad taking a dig at the Narendra Modi administration's poor record at improving the life of the Gujarati. The theme of the advertisement: 'Having a house is a right; only the Congress can give it'.
Click on NEXT to see how the BJP hit back...
Congress, BJP go after each other in Gujarat
The BJP made a comeback with an ad featuring how the Modi-led Gujarat had zoomed ahead of the rest of country governed by the Congress-led central government
Click on NEXT to see Congress firing yet another salvo...
Congress, BJP go after each other in Gujarat
In this ad, the Congress takes a dig at the tall promises of Narendra Modi.
The ad seeks to highlight the plight of the farmers under the BJP administration.
Click on NEXT to see how the BJP defends itself...
Congress, BJP go after each other in Gujarat
The BJP has mostly focussed its advertisement campaign on highlighting the lack of leadership in the Congress.
This hilarious video says it all.
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Congress, BJP go after each other in Gujarat
Chief Minister Narendra Modi was recently in the line of fire for attributing the high rate of malnutrition in his state to "beauty conscious" young girls watching their weight.
Here's a Congress ad taking a dig at Modi. Looking at the ad one wonders if the main opposition party could have done a better job with figures in hand.
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Congress, BJP go after each other in Gujarat
Here's another ad slamming the Congress, comparing it to a train without an engine.
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