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In Gujarat, Amit Shah's tactic of spiriting away Congress leaders and MLAs is jocularly called 'shop-and-buy votes'.
Although haemorrhaging the Congress is a vital aspect of his election blueprint, an aide said, "Amitbhai wants to win on our strengths and not by weakening the Congress."
Radhika Ramaseshan reports.
The Bharatiya Janata Party and the Congress both believe August 8 could, in large part, prefigure the legislative assembly election in Gujarat, now five months away.
On that day, the state's legislators voted in the Rajya Sabha election which saw a nail-biting victory for Ahmed Patel, Sonia Gandhi's political secretary and adjutant for years.
Balwantsinh Rajput, Patel's protégé-turned-challenger contested as an independent with the backing of the BJP.
The BJP is fighting to retain power for the sixth time in Gujarat, described by party veteran L K Advani as the 'jewel in our crown'.
Seventh, if the short coalition of 1990, when the BJP teamed with the Janata Dal, is counted.
Shankersinh Vaghela, Opposition leader in the Gujarat assembly till last month, was once part of the state BJP's triumvirate that had Narendra Modi and Keshubhai Patel.
He fell out with Modi and Patel, first went solo and eventually joined the Congress.
Vaghela's assembly constituency, Kapadvanj, is in central Gujarat.
However, his caste following among the Thakore, as dominant as the Patels in parts, extends to north Gujarat where he damaged the BJP in past elections.
In 2012, the BJP won 13 of the area's 27 seats while the Congress raised its tally from six to 14.
The BJP's projection is that the Congress could forfeit almost every seat in the northern districts after Vaghela's exit.
The BJP believed that had Vaghela succeeded in defeating Ahmed Patel through his kinsman Rajput, it would have fructified in the formation of a 'third front' comprising Vaghela's yet-to-be-born outfit, the Nationalist Congress Party -- whose MP Praful Patel is already campaigning in Gujarat -- and a disparate coalition of three young leaders: Hardik Patel (a Patel), Jignesh Mevani (a Dalit) and Alpesh Thakore (a backward caste), representing irreconcilable caste interests.
"Vaghela has hobnobbed with all three. For the BJP, this so-called third front is the best bet to enfeeble the Congress, as it might have exhausted the original card of religious polarisation," an NCP source said.
In Gujarat, BJP National President Amit Anilchandra Shah's tactic of spiriting away Congress leaders and MLAs is jocularly called 'shop-and-buy votes'.
Although haemorrhaging the Congress is a vital aspect of his election blueprint, an aide who is an MP demurred and said, "Amitbhai wants to win on our strengths and not by weakening the Congress."
That's easier said than done.
Over the past five years, with Gujarat having had three chief ministers, its leaders admit it has lost Patel votes, left traders dispirited and not exactly stoked youth sentiment.
These communities form the BJP's spine.
Navsari MP and Shah aide C R Patil claimed although the Patels voted substantially for the Congress in the Panchayat polls of December 2015, they were "passed over" for critical appointments in favour of castes such as the Thakores and Ahirs.
"Being anti-BJP doesn't mean being pro-Congress because in the Congress, one person becomes overly powerful, while we try and balance every grouping, even at the micro tiers," said Poonam Madaam, an Ahir and MP from Jamnagar.
State BJP general secretary and spokesperson Bharat Pandya felt Hardik Patel had lost steam after his 'homecoming' from externment last January. "He's not holding any more rallies," he said.
Central minister Parshottam Rupala, a Patel from Saurashtra's Amreli, said Hardik's "practice of wooing the Patel leaders disenchanted with the BJP had limitations."
"He's not a leader," says Rupala.
A BJP source conceded that after the shock rout in the Panchayat polls, the government, "monitored" by Shah, adopted "village-targeted correctives".
Such as allowing large farmers to install two, instead of the mandated one, 20 Hp pumps to water their fields, offering interest-free loans, partially underwritten by the Centre, and implementing the SAUNI (Saurashtra Narmada Avtaran Irrigation) Yojana.
Notwithstanding the scepticism on whether the recycled Narmada plank would work again, one of the BJP's slogans will be 'Namo Narmadaya, Sukho Sarvodaya' ('I bow before Narmada, she brings welfare to all').
As for the goods and services tax-hit traders, a BJP source's take was "They are upset, but won't break away from us. At best, their turnout might be low."
This cautious optimism was not shared in the assessment of which way the votes of youth and first-timers will swing.
A Gujarat party functionary said, "Our best bet is to remind these voters of the past, when the state was a laggard. However, two generations of voters have only seen the BJP. If they are negatively disposed towards us, we are in trouble."
