The guys pose with their designer watches and BMWs. The girls with their Gucci bags, sunglasses and Christian Louboutin shoes. Such are Mexico’s spoiled rich kids and you can meet them on Instagram.
The children of country’s elite flamboyantly display their wealth on the photo-sharing portal making themselves more visible than ever. Known as Mirreys (my kings), they show off with their champagne bottles and fast cars, post pictures of all that opulence with a hashtag.
There are now under fire for the blatant show of their wealth in a country where a significant majority is poor.
Here’s a look at Mexico’s ‘Generation Me’ as author Ricardo Raphael calls them in a book on the rise of mirreyes titled Mirreynato, the Other Inequality.
Most of these bratty youngsters come from wealthy businesses families, or have their parents working with the government, reports Macleans.
They travel in private jets and seem utterly untouchable -- and out of touch in a country that struggles with poverty and violence, The Wall Street Journal reports.
Flashy watches and expensive champagnes are commonly posted by these rich youngsters.
A website was set up in 2011 to mock these bratty kids -- Mirrreybook.com.