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Leading American daily the New York Times is bringing the curtains down on its India-specific blog, less than three years after it launched the online feature that offered news and analysis about Indian politics, culture, business, sports and lifestyle.
In a blog post titled 'We're Moving', NYT said 'India Ink' will have a new online address and it will be merged with coverage of news stories from rest of the world.
"From now on, you will find us at a new address... We will continue to produce web-only India Ink sketches, analyses, narratives and news stories, but they will appear on the World page, along with the rest of the newspaper's coverage," the paper said.
NYT had launched the blog in September 2011 as part of expanding its global reach.
India Ink was NYT’s first-ever country-specific site for news and information and was aimed at providing a distinct perspective on news and events that mattered to Indians and those who follow news about India.
"India is a vibrant country with a wealth of urgent news and compelling stories. India Ink is an exciting expansion of The Times's global reach," then Times executive editor Jill Abramson had said at the launch of the blog.
India Ink featured contributions from New York Times journalists as well as from top writers in India and the Indian Diaspora.
The development came just a week after the Times announced that it will end or move almost half its blogs, including The Lede blog, which remixed national and international news stories with added information gleaned from the Web, providing fresh perspectives on events.
"We’re going to continue to provide bloggy content with a more conversational tone," assistant managing editor Ian Fisher told media company Poynter last week.
"We're just not going to do them as much in standard reverse-chronological blogs."