upermodel Heidi Klum legs are worth -- hold your breath -- £1.1 million!
And the man who came to that figure? John Souglides, from the auction house Phillips De Pury & Company, who assessed the 31-year-old German's legs on their length, shape, rarity and commercial value.
He said, "Having valued static objects for 15 years, it makes a refreshing change to be asked to value something living, and I certainly admired the exquisite lines of this piece."
Braun, whose SoftPerfection Epilator, the new hair removal product Klum is now promoting, asked Phillips De Pury & Company to value her legs -- more famously seen in Sports Illustrated's swimsuit issues and Victoria's Secret's lingerie catalogues.
The German consumer products manufacturer will insure Klum's legs for the entire length of their campaign.
Souglides used the principles of jewellery valuation to assess the model's legs. He said, "Phillips De Pury has been in the valuation business since 1796 and, although we have valued some unusual and unique pieces in that time, this is the first time we have ever been asked to value a body part and we were intrigued by the challenge Braun set us."
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Photograph: Graeme Robertson/Getty Images