The dress that divided the Internet with millions debating its colours has been adopted by the Salvation Army for the focus of its latest anti-domestic violence campaign.
Why is it so hard to see black and blue? is the charity’s latest advert and highlights the plight of women who are victims of domestic violence.
Launched in South Africa, where one in six women are the victims of abuse at home, it features a model wearing the Roman Originals dress in white and gold.
Capitalising on the garment’s notoriety, the tag line reads: ‘The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women.’
Since being posted on Saturday morning the image has been shared thousands of times online.
It has been shared thousands of times online, with Twitter users among those to praise the charity's clever adopting of the trend.
A spokesperson for The Salvation Army said: “The Salvation Army sees the devastating effects of domestic violence on women, men and children every day. We support people who are affected in our human trafficking work, our specialist services, Lifehouses and community centres. We know that one in four women are victims of domestic violence in the UK: this innovative and powerful campaign by The Salvation Army in South Africa highlights that domestic violence is often overlooked by society. We hope this image helps people to see the true impact of this crime.”
