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After Rakhi Sawant, Rahul Mahajan and Ratan Rajput, this is the turn of Pakistani starlet Veena Malik to get married on national television, on Imagine TV's Swayamvar.
Veena rose to fame in India after canoodling with actor Ashmit Patel during the fourth season of hit reality show Bigg Boss.
Apparently, Veena has already shot the first set of teasers, promos and call for entries at the Taj Mahal in Agra.
Back home in Pakistan, the actress is popular as one of their most stylish celebrities and a successful comedienne.
Before her Bigg Boss friend Ashmit, Malik was in a relationship with Pakistani cricketer Mohammed Asif.
Like the previous seasons, several eligible bachelors will compete to win Malik's nod. The show is likely to go on air next year.
The first season saw item girl Rakhi Sawant choose Canadian-based Elesh Parujanwala. But in a couple of months, their engagement was called off.
In the second season, Rahul Mahajan married aspiring model Dimpy Ganguly from Kolkata. The marriage faced some initial hiccups but has survived till date.
Malik was quite a hit with Bigg Boss viewers because of her antics in front of the mirror and impromptu jigs.
If her previous reality show performance is anything to go by, this Swayamvar will be one helluva ride.
There were reportedly other probables for the show, namely television actress Shweta Tiwari's estranged husband Raja Chaudhary and singer Mika but Malik was the name the makers zeroed in on eventually.
Barring Rahul Mahajan, none of the previous seasons saw the show culminating in marriage.
Now, only time will tell if Veena Malik actually gets hitched to the contender she selects or keeps him waiting in the wings.