In wake of the realisation that over half of their female customers wear a bra size DD or higher, high street retailer Debenhams decided to conduct a poll.
The shop asked 1,000 customers, both male and female -- all of whom were shopping in their fuller-bust lingerie range, Gorgeous -- which famous female they thought had the best cleavage.
'If you've got it flaunt it, but reveal your assets appropriately,' the Daily Mail quoted Sharon Webb, Head of Lingerie Buying and Design for Debenhams as saying.
At number 10, is burlesque model Dita von Teese.
Fashioning her look at the 1960s Hollywood, von Teese dons coiffed hair, corsets and a pale complexion.
Click Next to see the other hotties in the top 10 list, in reverse order.
9. Kim Kardashian
Image: Kim KardashianAmerican socialite and reality TV star Kim Kardashian takes up the ninth spot.
Kardashian, who is famous for her ample curves, first rose to fame when her sex tape made with a former lover surfaced on the internet.
8. Beyonce
Image: BeyoncePhotographs: Reuters/Eric Thayer
R&B diva and new mum Beyonce was voted number eight on the list.
The Bootylicious star made curves sexy and desirable when the size zero fad struck showbiz a while ago.
7. Christina Hendricks
Image: Christina HendricksPhotographs: Reuters/Jason Redmond
Mad Men hottie Christina Hendricks has been blessed in the bust department.
The actress figures at number seven on the list.
6. Scarlett Johansson
Image: Scarlett JohanssonPhotographs: Reuters/Suzanne Plunkett
The Avengers' Black Widow has one of the most enviable bodies in Hollywood.
She gains the sixth spot on the list.
5. Sophia Loren
Image: Sophia LorenPhotographs: Reuters/Suzanne Plunkett
Italian septuagenarian and screen icon Sophia Loren came fifth on the list.
4. Kelly Brook
Image: Kelly BrookEnglish actress and Playboy model Kelly Brook figures at number four in th elist.
Famous for her killer curves, the hottie has dated Hollywood heartthrobs like Jason Statham and Billy Zane.
3. Elizabeth Hurley
Image: Elizabeth HurleySwimsuit model and occasional actress Elizabeth Hurley, who's currently dating former Australian cricketer Shane Warne and was briefly married to Indian industrialist Arun Nayyar, is at number three.
2. Holly Willoughby
Image: Holly WilloughbyAnother English beauty to make it to the list, TV presenter and model Holly Willoughby takes up the second spot.
1. Marilyn Monroe
Image: Marilyn MonroeMarilyn Monroe, even after 50 years of her death, beat all the contenders to be crowned as the woman with the best bust of all time.
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