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Like every other year, Mallika Sherawat went to the Cannes armed with all her artillery for attention.
And she got it too.
Her first red carpet appearance at the recently concluded 65th Cannes International Film Festival saw her in a nude gown by Paris-based designer Ali Mahdavi that had a dangerous plunging back.
Mallika kept eyething else -- jewellery, make up -- minimal to draw attention to the dress and it's glorious cuts.
Recently, we've seen a lot of Bollywood hotties flaunting their backs to glorious effect. We look at some of them.
For Karan Johar's 40th birthday bash held on May 25, Bipasha Basu wore a tiered Arpan Vohra gown with a plunging back.
That's some way to register one's attendance on the red carpet.
She's probably the only thing about Rascals that people will remember.
Model/actress Lisa Haydon bared her back for one of the scenes in the film. As if two bikini scenes don't cut it for this leggy lass.
Deepika Padukone wore a green Gauri & Nainika gown for this year's Screen Awards and rocked the plunging back.
She's one of the few Indian actresses, who's constantly spotted flaunting her back.
Priyanka Chopra's Roma in Don 2 is a tough cop with a difference.
She dresses her part but when the opportunity arises, she cleans up pretty well too. While chasing Don in Berlin, Roma attends a ball in a daring black dress.
Talking of distinctive characters, Kareena Kapoor's supermodel/student surgeon character in Kambakht Ishq is something we'd only see in the movies.
Dressed in chic designer dresses in the film, Kareena bares her back with a choli for the title song.
Lisa Haydon's sister Mallika may be relatively new in films but she's already grabbing a lot of eyeballs, thanks to her sexy appearance in Agent Vinod.
And it isn't hard to see why. She puts her perfect body on display in a flourescent bikini.
Former beauty queen and actress Sarah Jane Dias attended the 2011 GQ Men Of The Year awards in a hot pink Mandira Wirk gown.
Malaika Arora Khan poured her curves in an anarkali dress for her item number in Housefull 2.
This hot mum is the proud owner of arguably the best back in Bollywood.
Southern hottie Shriya Saran dares to bare for a magazine cover.