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Instead of following in the footsteps of their famous contemporaries and selling their pictures for millions, Beyonce and husband Jay-Z shared the first photographs of their month-old baby girl Blue Ivy Carter through the rapper's Tumblr account.
The proud parents posted intimate portraits with their bundle of joy on the website.
The proud parents also wrote a message for their fans.
'We welcome you to share in our joy. Thank you for respecting our privacy during this beautiful time in our lives. The Carter Family,' the note read.
New dad Jay-Z beams as he holds his daughter.
It was just last week when Beyonce made her first public appearance since giving birth. She attended a concert wearing a form-fitting red dress.