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It's not just about looking stylish on screen or premieres any more.
With the increasing number of publicity campaigns and product launches, Bollywood hotties have upped the fashion ante with their super chic appearances at all times.
Besides lending glamour to events, their designer picks and high-end accessories provide fashion critics ample material to dissect on their blogs and magazines.
Here's a style check on some of the best-dressed leading ladies of tinsel town and their wardrobe when it comes to promotional events.
Kareena Kapoor
The Jab We Met star who recently released her book, Style Diary of a Fashion Diva, is a complete clothes horse. Her superstar poise ensures she shines in every colour, silhouette and structure.
And unlike elder sister Karisma and her fondness for classics, the 32-year-old loves to experiment with her make-up, hair and shoes.
She may have played a plain Jane in the first half of her new release, Yeh Jawani Hai Deewani, which opened to excellent box-office response, but Deepika Padukone is quite a style icon otherwise.
Open to new designers and radical styling, Dee Pad and her fabulous figure make a flawless statement in romantic and fierce numbers.
The Bong bombshell is unpredictable when it comes to her fashion choices.
At times, she'll drop jaws with her va va voom appearances.
On other occasions her jarring selections, no matter how hot the lady is, are quite an eye sore.
From haute couture to desi chic, is there any look Sonam Kapoor can't get right?
Fashion, no offence to Anil, is her middle name.
While some think she tries too hard, others swear by her penchant for quirky and offbeat.
Regardless, she's someone whose public appearances are looked forward to by all the fashionistas in this country.
Short hems, layered hair, classic pumps -- Priyanka Chopra, unlike her acting, hasn't really developed an individual style in so many years.
There is always a 'could have done better' quality to her style, which is quite a pity considering her hip personality.
Katrina Kaif is one of the topmost heroines of Bollywood but there's absolutely no star quality to her wardrobe.
She isn't a bad dresser, just a boring one.
If only this pretty star would take a little more interest in her outfits, experiment with her looks and give her fans some drama.
In the beginning, Chitrangada Singh was hardly fashion fodder and made news for her resemblance to Smita Patil in intense roles.
But ever since she stepped inside the full-blown commercial heroine set-up, there's been a marked change in her appearances.
The beauty injects a elegant vibe to her electric wardrobe varying from edgy ethnicwear to sassy dresses.