Back in Bollywood, it is also believed to influence the way the audience perceives its stars. All the more if two actors tie the knot to each other. While some get off with flying colours, others fail to recreate history.
Up next, it is newlyweds Riteish Deshmukh and Genelia D'Souza turn to pass the test with Tere Naal Love Ho Gaya all set to hit the screens on February 24. Here's a look at how other celebrity couples performed in comparison.
Abhishek and Aishwarya
The pressure was understandable. Especially after receiving accolades for their sublime chemistry in Guru and blazing dance moves in Kajra Re(Bunty Aur Babli).
The newly-married Bachchans, Abhishek and Aishwarya, apparently felt a tad conscious while facing the camera for Ram Gopal Varma's follow-up to Sarkar.
Varma used this anxiety to the film's advantage to shoot their interactions as freshly introduced characters discussing business propositions.
Whatever it is worked and Sarkar Raj turned in the profits.
Kajol and Ajay
They may arguably be the most stable couples of Bollywood, but they haven't done too many memorable films together.
Ajay Devgn (he had an 'a' in his surname then) and Kajol began dating while making some of the lousiest films of their career, movies like Hulchul and Goondaraj.
Ever since their pairing clicked in Indra Kumar's over-the-top comedy Ishq and the French Kiss-inspired, Pyaar To Hona Hi Tha, one expected something special from the duo's first outing after marriage.
Dil Kya Kare, a Devgn home production directed by Prakash Jha, turned out to be a box office washout.
Viewers didn't care for the overdose of melodrama or Kajol's 'other woman' act. A few months later, they tried to work their combined magic on the ambitiously scaled catastrophe, Raju Chacha.
Both films, alas, are best remembered for incurring huge losses.
Rishi and Neetu
From Khel Khel Mein to Do Dooni Chaar, the Rishi Kapoor and Neetu Singh romance has only gotten better.
When Hindi cinema's celebrated on and off screen jodi decided to make it official in 1980, they already had hits like Rafoo Chakkar, Kabhi Kabhie and Amar Akbar Anthony.
Although Neetu resolved to call it quits in true Kapoor bahu style, their first movie as Mr and Mrs Kapoor remains a typical potboiler, Dhan Daulat, featuring the R D Burman hit, Jeena Kya Aji Pyaar Bina.
Mr and Mrs Bachchan, Senior
Under Hrishikesh Mukherjee's masterful direction and working with an intricate script about the conflict between a wife's success and a husband's ego, Amitabh Bachchan and Jaya Bhaduri delivered most sensitive performances in Abhimaan, their first release after marriage.
While some felt the story was too close to home -- Jaya was decidedly the bigger star at that time -- Hrishida revealed that Abhimaan was inspired by Kishore Kumar's first marriage to singer Ruma Guha Thakurta, singer Amit Kumar's mum.
Dharam and Hema
Dharmendra and Hema Malini's union wasn't devoid of controversy.
Romancing each other on more than two dozen films like Seeta Aur Geeta, Naya Zamana and Sholay rubbed off on Bollywood's most beloved on screen couple and they couldn't contain the attraction.
The macho hero and his Dream Girl defied convention, changed their faith so that they could marry without Dharamji having to divorce first wife, Prakash, the mother of his elder four children.
Mr and Mrs Dilip Kumar
Dilip Kumar and Saira Banu hadn't done a single film before they wed in 1966. He was 44; she was 22.
Even after getting hitched, the glamourous Saira turned up hot in hits like Shagird, Padosan and Purab Aur Paschim.
The couple later worked on three films -- Gopi, Sagina and Bairaag.
Gopi came out at time when Dilip Kumar's stardom was losing its lustre. Despite the thespian's best efforts to pull off a village simpleton and Saira's lively gaon-ki-gori act, Gopi lacked the magic of a Ram Aur Shyam or Gunga Jumna and performed moderately at the box office.
Mr and Mrs Kishore Kumar
The marriage of his spontaneity to her charm resulted in some unforgettable moments on the big screen.
Though never picture perfect, Kishore Kumar and Madhubala's pairing boasted a unique endearing quality that made them undeniably entertaining.
They hit it off while working on the comic classic, Chalti Ka Naam Gaadi, and exchanged vows soon after.
Marriage didn't change a thing. Their jovial camaraderie was just the same in films like Jhumroo and Half Ticket.
Mona and Dev
Kalpana 'Mona' Kartik made her debut opposite Dev Anand in Guru Dutt's Baazi.
The film was a big hit and so was their personal chemistry. They paired up again for the Chetan Anand-directed Taxi Driver.
Not keen on the hullaballoo about their attachment, 'Mona' and Dev married while working on the film.
Taxi Driver made box office glory, but they didn't make a film together again and stayed married till Devsaab's sad death.
Shammi and Geeta
Sparks were bound to fly when the effervescent Geeta Bali met the dynamic Shammi Kapoor on the sets of the oddly titled Miss Coca Cola.
Although she was a star and Kapoor, a handsome struggler, she didn't shy from doing a cameo, masquerading as a man, in Rangeen Raaten.
Romance bloomed into commitment and the attractive duo impulsively tied the knot, early one morning at the Banganga Temple.
Alas, death snatched Geeta Bali early, abruptly ending one of tinsel town's memorable love stories.
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