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One-liners have become a great way to register a movie's arrival at the marquee.
Movie-goers may not remember all the details from a film promo but a catchy one-liner always manages to click and helps keep the buzz alive until the movie is released.
Prabhu Deva's upcoming film Rowdy Rathore has Akshay Kumar glaring at the screen as he growls in slow motion, "Don't angry me."
And that was enough to set the ball rolling as the grammatically incorrect phrase poured over in real life conversations.
Here's looking at the ten most popular one-liners in recent times.
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Anurag Kashyap's Gangs Of Wasseypur is the story of mining badlands in erstwhile Bihar.
While the film has been screened at the recently concluded Cannes Film Festival and generated quite a buzz, the dialogue, 'Yahaan kabootar bhi ek pankh se udta hai aur doosre se apna ijjat bachata hai,' is really catching on in India.
Tusshar Kapoor and Riteish Deshmukh will be back this August with the sequel of their hit sex comedy Kya Kool Hain Hum.
While their love interests in the sequel have changed, the mood and dialogues retain the flavour of its predeccesor.
Case in point: Riteish Deshmukh instructs Tusshar Kapoor, "Expression macho de," making it sound like he's using a cuss word.
We understand why Rohit Shetty must have felt tempted to include this catch-phrase from his previous Ajay Devgn-starrer Singham in his new film Bol Bachchan.
Ajay Devgn's manic demeanour as he touches his temples, grinds his teeth furiously and mouths 'Aata majhi satakli' is laugh-out-loud-funny, unlike the rest of the film.
One of India's least known atheletic luminary Paan Singh Tomar is a bitter and disillusioned ex army man who takes to guns to set things right after the government and bureaucrats prove ineffective.
When a naive journalist addresses him as a dacoit, he shoots him down with a cold stare and this epic line, "Daaku toh parliament mein paaye jate hain, beehad mein baagi hote hain."
The topical nature of that remark struck a nerve with the masses.
Salman Khan's Bodyguard didn't really need a catch-phrase. But then, that has been the biggest selling point of his movies lately.
So as last year's Eid blockbuster Bodyguard's first trailer hit us, Salman Khan exclaimed, "Mujhpe ek ehsaan karna, ki mujhpe koi ehsaan na karna."
Only someone with as much panache as Salman Khan could have pulled that one off.
No matter how many remakes and sequels Don gets, his punch-line "Don ko pakadna mushkil hi nahi, namumkin hai" will never go out of style.
It sounded just as fresh in the sequel as it did in the first SRK-starrer Don and the original Amitabh Bachchan-starrer Don.
Robinhood Pandey is the poor's messiah.
A gun-toting, aviator sunglasses-wearing cop in a Utter Pradesh town, Chulbul Pandey steals from the corrupt, bashes up goons, entertains his cronies and romances his ladylove in great style.
But the best line in the film went to Sonakshi Sinha. "Thappad se darr nahi lagta sahab, pyar se lagta hai" is quoted with abandon and has been a topic for numerous internet memes and jokes.
But the best one-liner of 2011 was safely esconced in The Dirty Picture, saved for release at the end of the year.
Vidya Balan's unabashedly delivered "Filmein sirf teen cheezon se chalti hain, entertainment, entertainment, entertainment. Aur main entertainment hun," was all kinds of awesome.
And finally, here's how it all started.
This new wave of one-liners flooded the silver screen after Salman Khan's swagger and "Ek baar jo maine committment kar di, uske baad main apne aapki bhi nahi sunta" hit us like the plague with Wanted.