This Eid, Salman will do something he hasn't done before

Watch one of his own films from beginning to end.

Here is something that Salman Khan has never done before: Watch one of his own films from beginning to end.

The actor is known to be impatient with movie-watching, and has never been able to watch any of his films completely.

"Bhai has not seen any of his films completely, from beginning to end. Bits and pieces here and then, but not the entire film," one of his director friends tells Subhash K Jha.

That is about to change.

This Eid, Salman will watch his new release Radhe: Your Most Wanted Bhai when it premieres on the Zee network on May 13.

The director-friend reveals, "That is the plan. This is the first Eid when one of Bhai's films will be releasing right in his living room. He plans to catch Radhe with his entire family on Eid."

The Zee network hopes to earn at least 45 per cent of its investment in the film on Eid and over the following weekend. The rest of the investment is expected to roll in the week ahead.

"Our expectation from Radhe," Zee Studios Chief Business Officer Shariq Patel says, is that it is viewed by the maximum possible audience and gives everyone watching it at least two hours of entertainment amidst all the gloom that one is seeing around them."

Feature Presentation: Rajesh Alva/Rediff.com