Superstar Rajnkanth has been shocked by the poor fate of his Tamil film, Kuselan. The chief distributor of the film, Pyramid Saimira, is under pressure from smaller distributors and theatre-owners, as they incurred huge loses. They are now demanding their money back.
Rajni, who has been observing silently, has reportedly decided to act. He has reportedly held secret parleys with the administrators of Pyramid Saimira and assured them that he will pay Rs 10 crores to be disbursed to the distributors and theatre owners, who have lost their money.
It was ace director Mani Ratnam, who started this trend of compensating distributors and theatre-owners, when his film, Iruvar (1997) failed.
Years later, Rajnikanth did the same when his much-hyped Baba (2003) failed to create waves at the box office. The superstar gave money away to the disappointed distributors and theatre-owners and salvaged some of his reputation.