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It's finally here.
Possibly the most eagerly anticipated trailer of the year, the first teaser for Reema Kagti's Talaash is here.
Weighed down by the all-star cast of Aamir Khan, Kareena Kapoor and Rani Mukerji, the film has been soaked in hype right from the minute it was announced, and the first glimpse is an interesting one.
Unmistakable even in silhouette, Aamir takes his position on a rooftop and fires from a sniper rifle towards a fairground. The music is ominous as we see first a book under water, then a wrecked car being fished out. Corpses, CDs, cash.
The voiceover tells us that the search for truth unearths many lies, but when the truth is finally revealed (words said as we see Kareena in harlot-gear and Rani as a perplexed housewife) are you ready for it?
We get a glimpse of the talented Nawazuddin Siddiqui, here looking alarmed, before we see Aamir stride through, Aamir with a moustache, Aamir as a self-serious cop, intense, no-nonsense, looking ready to snap a neck or walk through a door.
A couple of character shots -- with actors looking at the camera -- don't tell us much, nor do some assorted action moments, but the look of the film is very promising indeed, and despite the mood music in the promo, this should be a fact, pacy ride.
Intriguing, Ms Kagti. We're waiting.
What do YOU think of the Talaash trailer? Tell us!