Support Ranbir Kapoor and win big!

Ever played a game that gets you a chance to win Rs 50 lakh while watching television?

Well, that's what The Game, Pepsi's new concept promises to do by bringing to life the fun of gaming through TV advertising.

To help achieve this are Ranbir Kapoor and Sanjay Dutt who play fantasy figures in The Game which is set in a fantasy world.

All the action takes place in a castle owned by the 'Game Master' (Sanjay Dutt) who challenges Youngistaani (Ranbir) to get his Pepsi from his lair.

While Ranbir faces these challenges, viewers at home can help him make the right choices and come out victorious. As you get Ranbir closer to his Pepsi, the right answers will win fun prizes and a chance to win the ultimate cash prize of Rs 50 lakh.

The Game is played over five films with three levels, each ending with a brainteaser. Three options are given for each riddle. Viewers will have to select the right answer by using their mental smarts.

The five-week game begins with a teaser film on March 27 where the lead characters including Sanjay and Ranbir along with the Jacqueline Fernandez are introduced. This is followed by three films presenting the challenges every Thursday; concluding with the fifth film.

Viewers can enter The Game at any level and can win exciting prizes including free talk-time, song downloads and ring tones. Those who answer correctly at all levels, stand a chance to win Rs 50 lakh by succeeding in the final tie-breaker slogan challenge.

A lot of attention has been paid to the looks of the characters. While Ranbir sports an active and uber cool look, Sanjay as the Game Master will be seen in a unique look straight out of a video game.

"In my career, I have experimented with many looks, roles and characters, but playing the role of the Game Master was an ultimate experience," says Sanjay while adding "Yahaan paheliyon ka jaal hoga, dher saara maal hoga... hai bheja to le jaa..."

So in the words of Ranbir, "Let's play."