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One of India's greatest music composers, A R Rahman has now become brand ambassador for Worldspace in India. He has begun his new role by composing a signature tune for the radio service.
The tune draws inspiration from the sounds of nature and our everyday lives. Rahman has woven in lyrical sounds of the sea, a bird's call, the chant of fishermen and more.
At the launch, he said, "I wanted to bring alive the true sounds of India as a showcase of the depth of musical traditions in the country."
Worldspace is a world leader in satellite-based digital radio services, with over 40 stations providing entertainment and information.