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Alphonse Puthren’s Premam is having a dream run at the box office. The film has made Rs 2.35 crores within the first four days of release.
The film is entering its second week and is running to full houses.
According to trade experts, the figures are at par with earlier hits like Bangalore Days and Drishyam.
Will this momentum be sustained? The weekend could be crucial as there as many as five movies releasing.
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Sai Pallavi: Malayalam’s new heartthrob?
In a unique marketing strategy, Premam did not have any trailer. Only two songs -- Aluva Puzhayude and Pathivayi Njan featuring Nivin Puly and Anupama Parameswaran -- were released.
Things changed after its release. The character Malar, a young college lecturer, stole the hearts of viewers. It was played by Sai Pallavi.
Sai has shown off her dancing skills on TV shows and is studying Medicine in Georgia. Director Alphonse Puthren spotted her in a TV commercial.
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Dulquer Salmaan begins Martin Prakkat’s new film
After 100 Days Of Love and O K Kanmani, Dulquer Salmaan will start shooting for director Martin Prakkat’s new film.
‘The project is still untitled but it is a very ambitious film. Hoping for all of your support,’ writes Dulquer on his Facebook page.
Martin has earlier made Best Actor with Mammootty and ABCD with Dulquer.
Aparna Gopinath is one of the heroines in the new film.