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Telugu director Sreenu Vytla is on a high after the super success of Dookudu.
His next project, currently under production, is Badshah, with NTR Jr, Kajal Agarwal and Navdeep.
Vytla's close associates Kona Venkat and Gopi Mohan have penned the dialogues for the film.
NTR has a total image makeover -- a look given by a stylist from Mumbai.
The film was shot in Italy, Switzerland and Bangkok. It's said to be a 'mass comedy action entertainer' in Vytla's trademark style.
Brahmandam, Kota Srinivasa Rao, Nasser, M S Narayana, Raghu Babu, and Sayaji are among the supporting cast.
The film is produced by Bandla Ganesh under the banner of Parameshwara Arts Productions.
S S Thaman composes the music and I Andrews is the cinematographer.
The film is slated for a Sankranti release on January 11, 2013.