Make way for the Apache Indian!

Apache Indian's latest album Is What It Is will soon be released on the Universal Music India label. 

The singer recently shot the video for the first single in the album -- called Celebrate in Mumbai -- with Raghav Mathur and model Rachel. 

The album has been written and recorded in the USA with the internationally renowned Jim Beanz from Sunset Entertainment Group, a world class vocal producer, writer, music producer and artist who has worked with the likes of Justin Timbaland, Nelly Futardo, Shakira, Pussy Cat Dolls, Britney Spears, Sonu Niigam and Shankar-Eshaan-Loy

among others.

Apache Indian rose to fame in the mid 1990s introducing his unique style of blending a highly eclectic form of Reggae informed by the Bhangra style of his East Indian heritage.

He was the first Asian artist to have his very own show on Radio 1, where he interviewed artists from the Reggae and Asian music industries.

Here's looking forward to his latest album.