A brand new marketing plan for Mammootty's Varsham

Director Ranjith Sankar is exploring new ways to market his latest film, Varsham, starring Mammootty.

The film’s posters were launched recently by Kerala Chief Minister Oommen Chandy at a grand function in Kochi. Several well-known Malayalam film directors were present.

Mammootty announced that no flex boards or plastic would be used to market Varsham.

The film, starring Asha Sarath and Mamta Mohandas, has been produced by Mammootty’s banner, Play House.

The latest from the Varsham team is that a new song from the film will be released through Whatsapp.

Ten winners, selected for their comments posted on Mammootty’s Facebook page, will have the song sent to them before the rest of the world can have a look!

Photograph: Mammootty along with Kerala Chief Minister Oommen Chandy