Rajnikanth's Kuselan, which released on August 1, got a lukewarm response, to put it politely.

The crowds may be present but not in numbers that you would expect from a Rajnikanth [Images] film. Die-hard fans and Rajni loyalists have not let down their hero but people have not come in droves either.

A representative from Pyriamid Saimira, which distributed Kuselan [Images], admits that the film has not broken even yet. But they are optimistic that it will pick up. "The Malayalam movie, on which this is based, picked up only in the third week. We hope it happens here too," he said.

He added that the film was doing steady business during the week and good business during the weekends. "But it is not as big a hit as Sivaji: The Boss." It is doing reasonable well in the cities but badly in the rural areas.

The film is 'doing okay' in the United States and Malaysia, where Pyramid released the movie directly. Since they have sold the movie rights to the other parts of the world, they could not tell us how it's faring in other places.

"The fans have come. But to make it a hit, the families have to come. We hope that it will pick up in the next week," the representative said.