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While the electric version will open for bookings starting August 12, the internal combustion engine (ICE) counterparts will make their debut after September 2, says Rajesh Karkera/Rediff.com.
Tata Motors on Wednesday unveiled its much-anticipated Curvv, a vehicle that has been in the spotlight since its concept debut at the 2022 Auto Expo.
The electric variant, the Tata Curvv .ev, was launched to much fanfare, with an introductory price of ₹17.49 lakh (ex-showroom).
While the electric version will open for bookings starting August 12, the internal combustion engine (ICE) counterparts will make their debut after September 2.
Tata Motors has introduced the Curvv .ev in two battery options: a 45kWh and a 55kWh capacity.
To simplify the customer's choice, the company has categorised the vehicle to suit four distinct personas: Accomplished, Creative, Pure, and Smart. Each persona is designed to resonate with different customer profiles.
Accomplished: Represents success, achievement, and overcoming challenges.
Creative: Embodies a youthful, inquisitive spirit and a passion for exploration.
Pure: Focuses on living in the moment, enjoying simple pleasures, and a sophisticated lifestyle.
Smart: Emphasises practicality, results-oriented approach, and wise decision-making.
A noteworthy addition to the Curvv lineup is the inclusion of paddle shifters for the dual-clutch automatic (DCA) models, enhancing the driving experience.
However, the star of Wednesday's launch was undoubtedly the Tata Curvv .ev with its fast charging capability of getting a 150 km range in just 15 mins with a charger of > 70W which can be located using the IRA app from Tata Motors, top speed of 160 kmph, and a 0 to 100 sprint in 8.6 seconds.
The Curvv .ev's interior features superior materials and craftsmanship compared to previous models and the spacious cabin is equipped with ventilated front seats.
But all features apart, for electric vehicle buyers, range is the most crucial factor and Tata Motors has addressed this by providing estimated real-world ranges for both battery options.
The 45kWh battery is expected to deliver a range of 330 to 350 kilometres on a single charge, while the 55kWh battery boasts an estimated real-world range of 400 to 425 kilometres.
The electronic tailgate with gesture control in the higher-end variants adds a premium touch.
Six airbags and ESP, ABS with EBD come standard across all variants, offering a comfortable and secure environment for both passengers and the driver. Also standard are a host of other features like LED head lamps and tail lamps, flush door handles which make the vehicle more aerodynamic, power windows, multi-drive modes etc to name a few.
To prioritise pedestrian safety, Anand Kulkarni said the Curve has onboarded AVAS (Acoustic Vehicle Alert System). Normally an EV is noiseless, and pedestrians are unable to hear it unless the driver honks, and the AVAS alerts soft sound alerts in crowded areas during slow speeds of up to 20km/h speed.
Another safety feature is the ADAS 2 for the top end versions.
Also on display at the launch was the Tata Curve ICE engine which will be launched on September 2 this year.
The main difference you can see is in the front, especially the front grille and the design of the alloy wheels.
The interiors of both the ICE and the Ev are similar with the 12.3 inch infotainment screen and the 10.25 inch MID cluster, the only difference being the interior colours.
The top variants of both the Tata Curve ICE and the Tata Curvv .ev get a panoramic sunroof.
And just like Tata Motors did with the Tata Punch, this time they took the Tata Curvv .ev on a climb up to 11,930 ft above sea level to Sandakphu.
See the video below
Overall, the Tata Curvv represents a significant step forward for Tata Motors, and combines a stylish design, lots of advanced technology, and practical features to cater to a wide range of customers.