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There are companies that pay to ensure that the word we type into Google generates their ads at the top of the search results.
WordStream has compiled the top 10,000 keywords into categories by weighting the number of keywords within each category and the estimated monthly search volume and average cost per click for each keyword.
Let's take a look at the most expensive keywords in the world, according to a website, most-expensive.net.
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Insurance
Costs per click: $54.31 per click
Insurance ranks number one for cost per click. Keywords in this category includes "auto insurance price".
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Loans
Cost per click: $44.28
This category includes "consolidate", "graduate", and "student".
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Mortgage
Cost per click: $47.12
This category includes "refinanced", "second" and "mortgages".
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Attorney
Cost per click: $47.07
This category includes "personal injury attorney".
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Credit
Cost per click: $36.06
This category includes "home equity line of credit".