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World's 10 brands that lost the most value

Last updated on: October 10, 2012 08:36 IST

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While some of the biggest brands, including Amazon.com, Samsung and Oracle, have grown their value by more than 20 per cent since last year's report, others have fallen precipitously, according to Wall St 24/7.

Let's take a look at some brands that have lost the most value.

Source: Wall St 24/7

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World's 10 brands that lost the most value

Last updated on: October 10, 2012 08:36 IST

A view of Research In Motion Limited buildings in Waterloo, Canada.

BlackBerry

Decline in brand value: 39 per cent

Brand value: $3.9 billion

Parent company: Research in Motion

One-year change in revenue: -25.2 per cent

Industry: Electronics

Global rank: 1

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World's 10 brands that lost the most value

Last updated on: October 10, 2012 08:36 IST

Goldman Sachs

Decline in brand value: 16 per cent

Brand value: $7.6 billion

Parent company: Goldman Sachs Group

One-year change in revenue: -23.2 per cent

Industry: Financial services

Global rank: 2

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World's 10 brands that lost the most value

Last updated on: October 10, 2012 08:36 IST

Nokia

Decline in brand value: 16 per cent

Brand value: $21.0 billion

Parent company: Nokia Corporation

One-year change in revenue: -20.5 per cent

Industry: Electronics

Global rank: 3

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World's 10 brands that lost the most value

Last updated on: October 10, 2012 08:36 IST

Rows of stainless steel vats used to make champagne are seen at Maison Moet et Chandon in Epernay, France.

Moet & Chandon

Decline in brand value: 13 per cent

Brand value: $3.8 billion

Parent company: LVMH Moet Hennessy Louis Vuitton

One-year change in revenue: 22.4 per cent

Industry: Alcohol

Global rank: 4

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World's 10 brands that lost the most value

Last updated on: October 10, 2012 08:36 IST

Yahoo

Decline in brand value: 13 per cent

Brand value: $3.9 billion

Parent company: Yahoo

One-year change in revenue: -10.6 per cent

Industry: Internet services

Global rank: 5

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World's 10 brands that lost the most value

Last updated on: October 10, 2012 08:36 IST

Citi

Decline in brand value: 12 per cent

Brand value: $7.6 billion

Parent company: Citigroup

One-year change in revenue: -5.2 per cent

Industry: Financial services

Global rank: 6

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World's 10 brands that lost the most value

Last updated on: October 10, 2012 08:36 IST

MTV

Decline in brand value: 12 per cent

Brand value: $5.6 billion

Parent company: Viacom

One-year change in revenue: 9.7 per cent

Industry: Media

Global rank: 7

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World's 10 brands that lost the most value

Last updated on: October 10, 2012 08:36 IST

Honda

Decline in brand value: 11 per cent

Brand value: $17.3 billion

Parent company: Honda Motor Company

One-year change in revenue: 4.6 per cent

Industry: Automotive

Global rank: 8

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World's 10 brands that lost the most value

Last updated on: October 10, 2012 08:36 IST

Pedestrians walk past the Reuters building in Times Square in New York.

Thomson Reuters

Decline in brand value: 11 per cent

Brand value: $8.4 billion

Parent company: Thomson Reuters Corporation

One-year change in revenue: 1.5 per cent

Industry: Business services

Global rank: 9

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World's 10 brands that lost the most value

Last updated on: October 10, 2012 08:36 IST

Dell

Decline in brand value: 9 per cent

Brand value: $7.6 billion

Parent company: Dell Incorporated

One-year change in revenue: -2.36 per cent

Industry: Technology

Global rank: 10