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Ever wondered why the world is divided between Apple and Samsung or Nikon and Canon? It’s the branding.
Right branding helps companies in every business aspect - from hiring the right talent to increasing sales.
Consulting firm Brand Finance India carried out a study to find out the top corporate brands in India and also put a valuation to the intangible asset.
Here are the 20 most powerful and most valuable brands in the country from the survey.
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Tata
Rank 2014: 1
Rank 2013: 1
Brand Value 2014: $21,102 million
Brand Rating 2014: AA+
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LIC
Rank 2014: 2
Rank 2013: NA
Brand Value 2014: $4,104 million
Brand Rating 2014: AA+
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State Bank of India
Rank 2014: 3
Rank 2013: 2
Brand Value 2014: $4,063 million
Brand Rating 2014: AA+
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Airtel
Rank 2014: 4
Rank 2013: 4
Brand Value 2014: $3,819 million
Brand Rating 2014: AA+
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Reliance
Rank 2014: 5
Rank 2013: 3
Brand Value 2014: $3,547 million
Brand Rating 2014: AA
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ONGC
Rank 2014: 6
Rank 2013: 5
Brand Value 2014: $3,294 million
Brand Rating 2014: AA-
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Indian Oil
Rank 2014: 7
Rank 2013: 6
Brand Value 2014: $3,151 million
Brand Rating 2014: AA
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Larsen & Toubro
Rank 2014: 8
Rank 2013: 9
Brand Value 2014: $2,371 million
Brand Rating 2014: AA
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Infosys
Rank 2014: 9
Rank 2013: 8
Brand Value 2014: $2,291 million
Brand Rating 2014: AA-
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Mahindra
Rank 2014: 10
Rank 2013: 7
Brand Value 2014: $2,272 million
Brand Rating 2014: AA-
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Wipro
Rank 2014: 11
Rank 2013: 10
Brand Value 2014: $1,934 million
Brand Rating 2014: AA
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HCL
Rank 2014: 12
Rank 2013: 14
Brand Value 2014: $1,925 million
Brand Rating 2014: AA
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ICICI Bank
Rank 2014: 13
Rank 2013: 11
Brand Value 2014: $1,698 million
Brand Rating 2014: AA+
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Godrej
Rank 2014: 14
Rank 2013: 16
Brand Value 2014: $1,505 million
Brand Rating 2014: AA+
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Maruti Suzuki
Rank 2014: 15
Rank 2013: 13
Brand Value 2014: $1,359 million
Brand Rating 2014: AA
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Reliance (ADAG)
Rank 2014: 16
Rank 2013: 12
Brand Value 2014: $1,357 million
Brand Rating 2014: AA-
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HDFC Bank
Rank 2014: 17
Rank 2013: 15
Brand Value 2014: $1,223 million
Brand Rating 2014: AA
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Idea Cellular
Rank 2014: 18
Rank 2013: 18
Brand Value 2014: $1,148 million
Brand Rating 2014: AA
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Bharat Petroleum
Rank 2014: 19
Rank 2013: 17
Brand Value 2014: $1,120 million
Brand Rating 2014: A+
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Amul
Rank 2014: 20
Rank 2013: NA
Brand Value 2014: $1,119 million
Brand Rating 2014: AAA-
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