The world's 19 most reputable business leaders

Ratan Naval Tata, chairman of the Tata Group of companies recently added another feather to his crown.

The New-York based Reputation Institute named him among the top ten most reputed people on earth.

The list is headed by South Africa's Nelson Mandela (RepTrak pulse 78.5), while tennis champion, Roger Federer (RepTrak pulse 72.1) was 2nd on the 2011 Leader RepTrak.

Reputation Institute created a list of 54 of the world's most visible leaders and public personalities in politics, business, culture, and sports.

Their reputation was measured on a 0-100 point scale based on four attributes - the degree to which a person is liked, respected, admired, and trusted.

Let's take a look at the businessmen who feature in the list.

Ratan Tata

Rank: 9
RepTrak pulse: 66.3

Ratan Tata's net worth is $970 million. He does not figure in any 'rich list' because a large number of the shares (around 65.8%) of Tata Sons, the holding company of the Tata Group, is held by charitable trusts.

Tata is set to retire in December, 2012.

Any other Indian in the list? Click on NEXT to find out...

Lakshmi Mittal

Rank: 19
RepTrak pulse: 59.3

Lakshmi Narayan Mittal, the chairman and chief executive officer of ArcelorMittal, is the richest man in India and the United Kingdom.

The world's sixth richest individual has a personal wealth of $31.1 billion.

Forbes ranked him as the 44th 'most powerful person' in the world.

Click on NEXT to read about the other businessmen who feature in this list...

Bill Gates

Rank: 3
RepTrak pulse: 71.7

William Henry 'Bill' Gates III can't be described in one word. The former CEO and current chairman of Microsoft is a business magnate, investor, philanthropist, and author.

During his career at Microsoft, Gates held the positions of CEO and chief software architect, and remains the largest individual shareholder, with more than 8 per cent of the common stock.

As of 2007, Bill and wife Melinda Gates were the second-most generous philanthropists in America, having given over $28 billion to charity.

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Warren Buffett

Rank: 4
RepTrak pulse: 69.7

Warren Edward Buffett regarded as one of the most successful investors in the world is the primary shareholder, chairman and CEO of Berkshire Hathaway.

Buffett is also a notable philanthropist, having pledged to give away 99 percent of his fortune to philanthropic causes, primarily via the Gates Foundation.

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Richard Branson

Rank: 5
RepTrak pulse: 68.3

Richard Charles Nicholas Bransonis best known for his Virgin Group of over 400 companies.

With an estimated net worth of approximately $4.2 billion, Branson is the 5th richest person in the United Kingdom and 254th in the world according to Forbes' 2011 list of billionaires.

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Steve Jobs

Rank: 6
RepTrak pulse: 68.3

Steven Paul 'Steve' Jobs co-founder Apple Inc in August this year stepped down as the CEO.

Even though Jobs earned only $1 a year as CEO of Apple, he holds 5.426 million Apple shares.

Forbes has estimated his net wealth at $8.3 billion in 2010, making him the 42nd wealthiest American.

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Satoru Iwata

Rank: 15
RepTrak pulse: 62.2

Satoru Iwata is the fourth president and CEO of Nintendo. Barron's magazine named Iwata one of the world's top CEOs.

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Fred Smith

Rank: 17
RepTrak pulse: 60.4

Frederick Wallace Smith is the founder, chairman, president, and CEO of FedEx, the first overnight express delivery company in the world, and the largest in the United States.

In addition to FedEx, Smith is also a co-owner of the Washington Redskins National Football League team.

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Jeff Bezos

Rank: 18
RepTrak pulse: 60.0

Jeffrey Preston 'Jeff' Bezos is the founder, president, chief executive officer and chairman of the board of Amazon.com.

Bezos founded Amazon.com in 1994 after making a cross-country drive from New York to Seattle, writing up the Amazon business plan on the way and originally setting up the company in his garage.

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Mark Zuckerberg

Rank: 20
RepTrak pulse: 59.1

Mark Elliot Zuckerberg is best known for co-creating the social networking site Facebook, of which he is chief executive and president.

In 2010, Zuckerberg was named Time magazine's Person of the Year.

As of 2011, his personal wealth was estimated to be $13.5 billion.

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Bernard Arnault

Rank: 21
RepTrak pulse: 58.7

Bernard Arnault is a French businessman and is the chairman and CEO of the French conglomerate LVMH.

According to Forbes Magazine, Arnault is the world's 4th and Europe's richest person, with a 2011 net worth of $41 billion.

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Henning Kagermann

Rank: 22
RepTrak pulse: 58.3

Henning Kagermann was chairman of the executive board and chief executive officer of SAP AG.

Kagermann joined SAP in 1982 and was initially responsible for product development in the areas of cost accounting and controlling.

Later, he oversaw the development of all administrative solutions, including human resources, as well as industry-specific development for banking, insurance, public sector, and healthcare.

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Jeffrey Immelt

Rank: 25
RepTrak pulse: 58.0

Jeffrey Robert 'Jeff' Immelt is the chairman of the board and chief executive officer of the US-based conglomerate General Electric.

Immelt was named to Time magazine's 100 most influential people in the world in 2008.

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Fred Goodwin

Rank: 30
RepTrak pulse: 54.9

Frederick Anderson Goodwinis a Scottish chartered accountant and former banker who was chief executive of the Royal Bank of Scotland Group (RBS) between 2001 and 2009.

On October 11, 2008, Goodwin officially announced his resignation as CEO.

In 2009 RBS announced that its 2008 loss totalled pound 24.1 billion, the largest annual loss in UK corporate history.

Since January 2010, he has been employed as a senior adviser to RMJM, an international architecture firm.

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Franck Riboud

Rank: 31
RepTrak pulse: 54.5

Franck Riboud is the chairman and CEO of Groupe Danone. He is alos on the board of directors for Renault SA.

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Michael O'Leary

Rank: 32
RepTrak pulse: 54.3

Michael O'Leary is an Irish businessman and the CEO of the Irish airline Ryanair. He is one of the Republic of Ireland's wealthiest businessmen.

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Jong-Yong Yun

Rank: 33
RepTrak pulse: 53.8

Jong-Yong Yun has been Chief Executive Officer and Vice-Chairman of Samsung Electronics since 1999.

He entered The Samsung Group in 1966.

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Julian Assange

Rank: 37
RepTrak pulse: 49.9

Julian Paul Assange is an Australian publisher, journalist, computer programmer and Internet activist.

He is the editor in chief of WikiLeaks, a whistleblower website and conduit for worldwide news leaks, with the stated purpose of creating open governments.

Assange serves on the WikiLeaks advisory board.

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Rupert Murdoch

Rank: 38
RepTrak pulse: 48.4

Keith Rupert Murdoch is the founder and chairman and CEO of News Corporation, the world's second-largest media conglomerate.

In 1953, Murdoch became managing director of News Limited, inherited from his father.

In July 2011 Murdoch faced allegations that his companies including the News of the World, owned by News Corporation, had been regularly hacking the phones of private citizens.

He also faces police and government investigations into bribery and corruption in the UK and FBI investigations in the US.

Murdoch has been listed three times in the Time 100 as among the most influential people in the world.