Photographs: Reuters.
The number of companies with great reputation has fallen from 16 to 6 in the last 2 years in the United States according to a Harris Interactive study. Auto and financial services industries show strong growth.
The key drivers for these reputed companies are: social responsibility, emotional appeal, financial performance, products & services, and vision and leadership.
Harris Interactive has used the Harris Reputation Quotient (RQ) to measure the reputations of the most visible companies in the US since 1999. The 2013 RQ study represents the 14th consecutive year of measuring corporate reputation in the US.
Here's a list of 20 most reputed companies in the United States...
Amazon.com
Reputation Quotient: 82.62
Amazon.com figures in 5 out of 6 reputation parameters. It tops emotional appeal, products and services.
It is the 5th consecutive year that Amazon's reputation characterised as "Great" with RQ score of over 80.
(RQ Scores – 80 and above: Excellent | 75-79: Very Good | 70-74: Good)
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Most reputed companies in the United States
Photographs: Reuters.
Apple Inc
Reputation Quotient: 82.54
After being ranked as the America's most reputable company in 2012, Apple Inc. slipped to the No. 2 spot in 2013.
Apple scores on financial performance, leadership, products and services.
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Most reputed companies in the United States
Photographs: Reuters.
The Walt Disney Company
Reputation Quotient: 82.12
The Walt Disney Company scores on financial performance, leadership, emotional appeal, social responsibility and work environment.
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Most reputed companies in the United States
Photographs: Reuters.
Google
Reputation Quotient: 81.32
Google ranks high on work environment, products and services, social responsibility and financial performance.
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Most reputed companies in the United States
Photographs: Reuters.
Johnson & Johnson (Rank 5)
Reputation Quotient: 80.95
Johnson & Johnson ranks high on emotional appeal, products and services and work environment.
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Most reputed companies in the United States
The Coca-Cola Company (Rank 6)
Reputation Quotient: 80.39
Coca-Cola Company scores on financial performance, social responsibility and emotional appeal.
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Most reputed companies in the United States
Whole Foods Market
Reputation Quotient: 78.65
Whole Foods Market ranks high on social responsibility.
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Most reputed companies in the United States
Photographs: Reuters.
Sony
Reputation Quotient: 78.29
Sony has improved its position from 11 in 2012 to 8th position in 2013.
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Most reputed companies in the United States
Photographs: Reuters.
Procter & Gamble (Rank 9)
Reputation Quotient: 77.98
Procter & Gamble has jumped to 9th position from 15th in 2012.
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Most reputed companies in the United States
Photographs: Stu pendousmat/Wikimedia Commons.
Costco (Rank 10)
Reputation Quotient: 77.95
Costco, the fifth largest retailer in the United States is now at the tenth position, 5 notches above its score in 2012.
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Most reputed companies in the United States
Photographs: Hyolee2/Wikimedia Commons.
Samsung (Rank 11)
Reputation Quotient: 77.70
South Korean multinational conglomerate Samsung scores high on products and services. It is ranked 11th from 13th position in 2013.
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Most reputed companies in the United States
Photographs: Reuters.
Kraft Foods (Rank 12)
Reputation Quotient: 77.46
Kraft Foods Group Inc is a North American grocery manufacturing and processing conglomerate.
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Most reputed companies in the United States
Photographs: Reuters.
USAA (Rank 13)
Reputation Quotient: 77.39
The United Services Automobile Association (USAA) is a Texas-based diversified financial services group of companies.
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Most reputed companies in the United States
Photographs: Reuters.
Nike (Rank 14)
Reputation Quotient: 77.24
Nike has improved its ranking from 20 in the previous year to 14 in 2013.
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Most reputed companies in the United States
Photographs: David McNew/Reuters.
Microsoft (Rank 15)
Reputation Quotient: 76.46
Microsoft which scored above 80 points has slipped in the last two years.
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Most reputed companies in the United States
The Home Depot (Rank 16)
Reputation Quotient: 76.27
The Home Depot has slipped two places to 16 from 14 rank last year.
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Most reputed companies in the United States
Photographs: Reuters.
Lowe's (Rank 17)
Reputation Quotient: 75.67
Lowe's has improve its ranking from 22 last year to 17 in 2013.
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Most reputed companies in the United States
Photographs: Reuters.
Berkshire Hathaway (Rank 18)
Reputation Quotient: 75.63
Berkshire Hathaway has figured in the top 20 this year. Last year, it stood at 24.
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Most reputed companies in the United States
Photographs: Wikimedia Commons.
Toyota Motor Corporation (Rank 19)
Reputation Quotient: 75.59
Toyota has showed a marked improvement in its reputation. From being ranked 31 last year, it has figured in the top 20 in 2013.
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Most reputed companies in the United States
Ford Motor Company (Rank 20)
Reputation Quotient: 74.96
Ford Motor is the second automobile company to gain a position in the top 20. It was ranked at 25 last year.
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