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Mercedes-Benz launches City Bus in India
After its successful entry into long-distance inter city bus segment, with the introduction of the two-axle and three-axle coaches from Mercedes-Benz, the company on Friday announced its foray into the city bus segment in India.
Mercedes-Benz India also announced the inauguration of its City Bus manufacturing facility in Chakan, Pune.
The decision to enter the city bus segment in India is in the wake of Daimler's consolidation of global leadership in bus business and its underlying commitment to the Indian bus market.
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Mercedes-Benz launches City Bus in India
Indicating the high focus for the Indian market, Hartmut Schick, Head of Daimler Buses, said: "Our 2-axle and 3-axle buses have been very well received in the Indian market. Our foray into city buses will now enable more and more people to 'Travel with the Star'. We will participate in the Indian market growth by expanding our bus business with a superior-quality low-entry city bus for the Indian market.
"The Mercedes-Benz City Bus we present today is hence key for Daimler Buses' strategy for India. As the inventors of buses and one of the largest bus makers of the world, we are confident that our solutions will appeal to the demanding Indian customers."
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Mercedes-Benz launches City Bus in India
Daimler also announced the appointment of Markus Villinger as the Head of Buses for India.
With rich experience in Commercial Vehicles business with Daimler, Villinger will take over the Operations and will be responsible for overall bus business of India with immediate effect.
Speaking on the occasion, Villinger said: "India is a fascinating market and there is a rising demand for robust, reliable and efficient city bus transportation. Our City Bus is designed to fulfill these requirements.
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Mercedes-Benz launches City Bus in India
"The respect for brand Mercedes-Benz in India is legendary, and we shall try to deliver as far the expectation of our discerning customers and their passengers in India.
"Our production line at the Pune plant combined with body-building from our captive partner MCV, will ensure our uncompromising standards of quality are maintained in India. I am extremely excited to be part of this growth story and hope together we can realise our ambition to make more people in India 'Travel with the Star'.
The Mercedes-Benz City Bus has a striking appearance imbibing fresh and contemporary design cue that sets new standards in the city bus segment in India.
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Mercedes-Benz launches City Bus in India
The equally appealing spacious interiors combined with low entry design facilitate ease of entry and exit for passengers which will enhance their feel good factor.
The unique low entry design coupled with wheel chair ramp of the City Bus ensures that passengers with restricted mobility can get onboard without difficulty.
The Mercedes-Benz City Bus redefines the standards of city buses in terms of interiors, comfort, space and user friendliness.
The high comforting cushioning, multiple charging points, powerful air-conditioning and the destination board add on to the comfort and convenience of the passengers.
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Mercedes-Benz launches City Bus in India
The new City Bus is also thoughtful about the driver's comfort and convenience resulting into a safer drive. The driver's cabin is smart, ergonomical and safe with pneumatic seats and all important switches are conveniently accessible on the panel.
Built with high quality components, the Mercedes-Benz City Bus is backed up by stringent Mercedes-Benz quality at the same time it offers an unmatched economic package for the customers.
The low entry City Bus is powered by a proven and robust OM 926 Diesel engine with 252 hp of power and features highly economical drive system using BlueTec diesel technology and offers a wide choice of optional equipments making it an ideal vehicle addressing the growing public transport requirements.
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Mercedes-Benz launches City Bus in India
State-of-the-art air suspension of the Mercedes-Benz City Bus increases the passenger comfort and the excellent stability and ride comfort of the City Bus is enhanced by Mercedes-Benz bus-type air suspension.
The Mercedes-Benz City Bus has high fuel efficiency and is ahead of competing products due to an efficient and powerful engine, an optimum weight factor, smartly developed aerodynamics and rolling resistance. This results in higher fuel efficiency and enhanced profit for the operator.
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Mercedes-Benz launches City Bus in India
The extreme ease of maintenance translates into long maintenance interval and significantly reduces the downtime which makes the Mercedes-Benz City Bus an ideal choice for operators.
Stringent quality and quality assurance accompanies the entire production process of the City Bus. The quality production standards that are being applied in making the buses in India are similar to that applied in rest of the world.
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Mercedes-Benz launches City Bus in India
Mercedes-Benz's quality standards in product development have created benchmark and reinforces Daimler's prowess in bus manufacturing.
This City Bus is the result of a multi-stage development and testing process. The City Bus has gone through rough road testing and endurance testing along with overall performance testing and fine-tuning.
The City Bus fully complies with the requirements of bus body code, which aims at regulating the diverse Indian bus body building landscape to ensure high passenger and driver safety.
Mercedes-Benz City Bus is the first bus to be certified with bus body code certification in India.
The base version of the Mercedes-Benz City Bus is priced at Rs 9,000,000 ex-factory Pune.