Photographs: Reuters
Companies pay close attention to their logos. After all it's the logo that gives the brand its identity. However, there is a big difference between the price and the value of a logo design.
There is a vast distinction between the price and the value of a logo design. Read further to find if the price justifies the logo and the brand.
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Famous 10 logos and how much they cost
Photographs: Richard Carson/Reuters
Logo: Enron
Designed by: Paul Rand
Year: 1990s
Price: $33,000
Enron Corporation was an American energy, commodities, and services company based in Houston, Texas.
Before its bankruptcy on December 2, 2001, Enron employed approximately 20,000 staff and was one of the world's leading electricity, natural gas, communications, and pulp and paper companies, with claimed revenues of nearly $101 billion in 2000.
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Famous 10 logos and how much they cost
Photographs: Reuters
Logo: ANZ
Year: 2009
Price: $15,000,000
The Australia and New Zealand Banking Group, commonly called ANZ, is the fourth largest bank in Australia, after the Commonwealth Bank, Westpac Banking Corporation and the National Australia Bank.
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Famous 10 logos and how much they cost
Logo: NeXT
Designed by: Paul Rand
Year: 1986
Price: $100,000
NeXT was founded in 1985 by late Steve Jobs after he was fired from Apple the same year.
Next, Inc. was an American computer company headquartered in Redwood City, California, that developed and manufactured a series of computer workstations intended for the higher education and business markets.
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Famous 10 logos and how much they cost
Photographs: Courtesy, PepsiCo
Logo: Pepsi
Designed by: Arnell Group
Year: 2008
Price: $1,000,000
Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903, then to Pepsi in 1961.
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Famous 10 logos and how much they cost
Logo: London 2012 Olympics
Designed by: Wolff Ollins
Year: 2007
Price: 400,000 pounds
The 2012 Summer Olympic Games, officially the Games of the XXX Olympiad is also known informally as London 2012. More than 10,000 athletes from 204 National Olympic Committees (NOCs) have participated.
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Famous 10 logos and how much they cost
Photographs: Courtesy, Glasgow Chamber of Commerce
Logo: Glasgow 2014 Games
Designed by: Marque Agency
Year: 2010
Price: 95,000 pounds
The 20th Commonwealth Games in 2014 will be held in Glasgow, the largest city in Scotland. The winning city was announced by the Commonwealth Games Federation on 9 November 2007 in Colombo, Sri Lanka. The Games will run over 11 days of competition from 24 July to 3 August 2014.
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Famous 10 logos and how much they cost
Photographs: Courtesy, melbourne.vic.gov
Logo: Melbourne Australia
Designed by: Landor Associates
Year: 2009
Price: $240,000
Melbourne is the capital and most populous city in the state of Victoria, and the second-most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division -- of which "Melbourne" is the common name.
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Famous 10 logos and how much they cost
Photographs: Reuters
Logo: Nike
Designed by: Carolyn Davidson
Year: 1971
Price: $35
The brand alone is valued at $10.7 billion making it the most valuable brand among sports businesses.
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Famous 10 logos and how much they cost
Twitter (old logo)
Designed by: Simon Oxley
Year: 2009
Price: $10-$15
It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 500 million active users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day.
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Famous 10 logos and how much they cost
Photographs: Toby Melville/ Reuters
Logo: British Petroleum (BP)
Year: 2008
Price: 4.6 million pounds
BP is a British multinational oil and gas company headquartered in London, UK. It is the third-largest energy company and fourth-largest company in the world measured by 2011 revenues and is one of the six oil and gas "supermajors".
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