Why Honda Amaze is the best compact sedan

Honda’s sub-4 metre sedan, Amaze, probably has been of the most successful car launches in recent time.

Staying true to the pre-launch hype, Honda Amaze has lived up to expectations of the buys. And it continue to sustain its edge to become one of the foremost ventures of Honda in the diesel category.

Amaze has captured a large market share and has actually proved to be a formidable contenders in the segment.

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Take any of its feature and compare it to the peers; Honda Amaze stands high on each of them.

The launch of this compact sedan by Honda has affected the sales of other cars like Chevrolet Sail, Nissan Sunny, and Mahindra Verito.

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However, it didn't affect the sales of its arch rival Swift Dzire, which is still the country's top selling compact sedan.

Though Maruti still rule the compact sedan category, Honda’s Amaze has managed to dent its it's market share.

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Analysis of this model actually indicates that Honda made this sub-4 meter sedan keeping the Indian psychology in focus, which resulted in the massive success for its venture.

When talking about its interiors, the Amaze certainly is bestowed with class-leading space and comfort.

It has been a perfect example to applaud Honda's design philosophy - ‘Man Maximum, Machine Minimum’.

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Despite the compact design, it offers best-in-class cabin space and has 400 litres of luggage carrying capacity, which is much higher than that of its direct rival.

Based on the Brio platform, it provides good ride and handling characteristics. It has created new benchmarks specifically in regard to design, fuel efficiency and interior comfort.

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With 90 per cent use of local components, the company has been able to achieve an aggressive price tag for this compact sedan.

Other factors behind its success is the company's extensive surveys conducted before the model was put into production, which has worked well in understanding the Indian customer's needs and requirements.

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Such focus resulted in bringing about the country's most fuel-efficient car. Under the hood, the Amaze features a 1.5-litre i-DTEC diesel engine that churns out a maximum power output of 98bhp at 3600rpm and 200Nm of peak torque.

The engine is based on Honda's renowned 'Earth Dreams Technology' that allows both a powerful drive and delivers an amazing fuel efficiency of 25.8kmpl.

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The petrol model is equipped with the highly refined 1.2-litre i-VTEC engine that develops 86.8bhp and 109Nm of peak torque. It is available in both manual and automatic transmission variants.

While the manual version delivers an impressive 18kmpl of mileage, the automatic Amaze offers a decent fuel economy of 15.5kmpl.

When it comes to the sales figures, which is actually a measure of success for any car model, Honda had received around 22,000 bookings within three weeks of the launch of Amaze.

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It has crossed a new milestone with delivery of 50,000 plus units in India. This goes on to show its popularity in the market.

Last month, the company sold 11,214 vehicles out of which Amaze accounted for 9,564 units. One can easily identify the popularity of the vehicle with a long waiting period of around 4-5 months.

Another interesting part of this analysis is that many Honda Amaze customers are first time buyers, which shows it true potential and acceptability.

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Within the span of less than five months, the compact sedan has created such strong customer base that the numbers just keep on growing. Even the sluggish economic scenario could not affect the sales of Honda Amaze.

Amidst downfalls in sales figures all around, this sedan has been recording amazing sales figures.

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Another aspect that contributes to the sales of Honda Amaze is the company's constant effort of increasing dealership networks and entering into the tier II and III cities to strengthen sales.

Honda is striking the perfect chords to make this car a huge success and also a segment leader in the near future.

The company is also aiming to improve its production capacity and its second production unit in Tapukara, Rajasthan will start rolling out products by the first quarter of next year.

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