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Maruti Suzuki's much awaited Ertiga MPV was uncovered with a bang in Delhi on Thursday.
This day will be written in golden letters in the history of Maruti as this is the first time the company held a gloabl launch in India.
Maruti is a trusted brand in the Indian auto industry, however all the cars that it rolled in India were initially launched in global markets and subsequently The company just trimmed them to suit Indian needs.
But Maruti reversed geared this time and designed a car from scratch primarily to fulfill Indian needs and wants.
The designing process of the Ertiga MPV was done in Japan; however the car won't be launched there. Instead, it will be exported to the ASEAN nations in future.
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Maruti Ertiga Price (ex-showroom Delhi)
Maruti Ertiga LXi - Rs 589,000
Maruti Ertiga VXi - Rs 660,000
Maruti Ertiga ZXi - Rs 730,000
Maruti Ertiga LDi - Rs 730,000
Maruti Ertiga VDi - Rs 790,000
Maruti Ertiga ZDi - Rs 845,000
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As Maruti is elbowing its way in the overcrowded utility vehicle segment, the marketing had to be done out of the box and Maruti has done just that with By calling Ertiga, LUV - Life Utility Vehicle.
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Maruti Ertiga's target audience is large Indian families rather than the commercial users who are looking forward to upgrade from hatchbacks to larger vehicles at affordable prices.
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In a segment where Innova automatically comes to mind, Maruti is not aiming for a war against the top seller, rather it has carved a new niche for Ertiga.
However, if you look at the pricing of the MPV, Maruti has a winner in its hand.Powered by offers the best platform in India to research cars online. Make better car buying decisions using features like car research, reviews, car comparisons, discounts, on-road prices etc. on CarDekho.com.
Maruti seems to have taken the best from the industry and incorporated them all in the Ertiga.
The base platform of Ertiga is from the tried and tested hatch Maruti Swift.
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The 1.3L multijet engine seen under the hood of the diesel trim comes from the Italian auto major, Fiat.
Noticeably, the engine powers more than a dozen car models (from hatchbacks to sedans to sports utility vehicles) stretching across five companies.
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Maruti Ertiga MPV comes with both fuel options, three each namely LXi, LDi, VXi, VDi, ZXi and ZDi. The petrol ones are powered by 1.4 litre K-series 4-cylinder, 16-valve engine that delivers a peak power of 95 PS at 6,000 rpm and a peak torque of 130 Nm at 4,000 rpm and delivers a mileage of 16.02 km per litre, while the diesel models are loaded with the 1.3 litre CRDi Multijet engine which is almost free of any turbolag and delivers a peak power of 90PS at 4,000 rpm and a peak torque of 200Nm from as low as 1,750 rpm with a mileage of 20.77 kmpl.
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As for the dimensions of Maruti Ertiga MPV, the car is 4265 mm long, 1695 mm wide and 1685mm in height.
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The wheelbase is 2740mm with the ground clearance of about 185mm.
The front suspension is fitted with MacPherson Struts and the rear has a non-independent, torsion beam.
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The steering wheel is Rack and Pinion power steering, electrical assisted to enhance your driving experience and the front brakes are ventilated discs, while the rear brakes have drums.
The total weight of Maruti Ertiga is 1160kg.
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The top end variant ZXi and ZDi are rolled out with steering mounted audio controls, double DIN audio system with USB, middle row AC vent in roof with blow speed adjuster.
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The steering wheel and the gear knob are leather wrapped.
The head rests are adjustable in all seats and the middle row and last row seats are foldable to give you better boot space.
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The safety features of the car include ABS with front two air bags for the driver and the passenger.
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