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Mahindra & Mahindra on Tuesday launched a new variant of SsangYong's sports utility vehicle Rexton in the country, priced at Rs 19.96 lakh or Rs 1.99 million (ex-showroom, Delhi).
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The new model RX6 will be an addition to the existing model range of Rexton which has received a very good response in India, Mahindra & Mahindra said.
". . . we continuously take feedback from consumers and update our products to cater to their evolving needs.
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“One such feedback from customers was the need for high end and luxurious features in a manual transmission model," M&M Chief Marketing Officer, Automotive Division Vivek Nayer said.
The launch of the Rexton RX6 is a step in this direction and will give driving enthusiasts a manual transmission with 4x4 capabilities, along with high end features, he added.
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The new model, which comes with five-speed manual transmission, includes various features like premium leather upholstery and electrical sunroof.
The SsangYong Rexton is currently available in two models -- RX5 and RX7 -- in the country. The RX5 is an entry level manual transmission model, while RX7 is the top-end model.
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Rexton is manufactured and assembled at Mahindra's Chakan Plant near Pune by sourcing components from SsangYong Korea and India.
South Korea-based SsangYong became a part of the Mahindra Group in 2010.
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