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How Tesla made electric cars desirable

Last updated on: April 18, 2013 07:44 IST

Though consumers shy away from electric cars, many auto experts predict that they are the future of mobility. Tesla Motors surely believes so.

The company resurrected electric vehicle market with cars that are visually appealing and performance driven.

Tesla Motors debuted with Roadster, which ran on lithium-ion batteries and was capable of 320 kms range with a full charge.

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How Tesla made electric cars desirable

Last updated on: April 18, 2013 07:44 IST

The innovation was not just limited capability of the batteries - the motor was capable to take the vehicle from standstill to 97 kmph in a mere 3.7 seconds.

This is a clear reflection of the sports car capabilities that electric vehicles can provide with a single gear box.

Though Toyota Prius was the widely known hybrid vehicle back when Tesla Roadster was launched, the completely electric appeal of the Tesla Roadster along with its striking aesthetics made it the centre of the automobile industry overnight.

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How Tesla made electric cars desirable

Last updated on: April 18, 2013 07:44 IST

Tesla spread its sales internationally with the launch of Roadster in UK, Ireland, Australia, Hong Kong and other south Asian markets.

Nations, which appreciated electric vehicle, offered Tesla subsidies and tax credits helping the company launch its next big bet - Tesla Model S.

The distinction of Tesla Motors remains in its customer friendly offerings in terms of three battery choices.

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How Tesla made electric cars desirable

Last updated on: April 18, 2013 07:44 IST

Depending on the battery, the car performance changes. The top-end battery pack allows the car to travel for 426 kms on a single full charge.

Tesla Model S has a top speed of 201.1 kmph, which is enough to challenge a sports vehicle. And, it can zoom from 0 to 60 in 5.4 seconds.

The vehicle comes with multi-link suspensions in the rear and active air suspensions at the front so that the vehicle can offer better aerodynamic agility at top speeds.

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How Tesla made electric cars desirable

Last updated on: April 18, 2013 07:44 IST

The sports variant can manage 0 to 97 kmph in a mere 4.2 seconds while the top speed escalates to 209.2kmph.

Tesla Motors also offers an innovative interior design that is devoid of any clutter and has a striking rich build quality. For instance, it features a large touch screen in the central dash zone, forming a perfect T shape with the dashboard detailing.

Among the numerous features, the display offers music system controls, vehicle charge details; maximum distance the car can run with the available battery, temperature measurements of the vehicle mechanics and the facility to control the power charge distribution.

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How Tesla made electric cars desirable

Last updated on: April 18, 2013 07:44 IST

The same 17-inch touch panel can also be used to access the driving controls and speed limit notifications.

The futuristic designs offered by companies like Tesla Motors forced even the titans such as Toyota and GM to speed up their innovation towards sustainable energy automobiles.

The price of a Tesla is pretty high compared to fossil fuel based cars, but the sustainable one-time investment is probably worth it.

Hopefully, India may soon see some action in the EV space if Mahindra Reva meets success and also if the government provides subsidy. International car makers may think of launching their affordable electric cars in the country.