Photographs: Courtesy, Chevrolet
Let's face it. The Chevrolet Sail U-VA did not turn out to the winner that GM India hoped it would be.
The B-segment hatchback was launched in India and its mission was to snatch the supremacy from the segment leader, Maruti Swift. The reality turned out to be different.
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GM to launch cheaper diesel variant of Chevrolet Sail U-VA
Photographs: Courtesy, Chevrolet
Though the Sail U-VA offers acres of space and comes with the three-year Chevrolet Promise plan, the Chinese-born hatchback could only manage 560 units in February against the Swift's 19,534!
Now that's a crushing defeat and GM India should be doing something about it. For a start, the company has quietly slashed the prices across all the variants.
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GM to launch cheaper diesel variant of Chevrolet Sail U-VA
Photographs: Courtesy, Chevrolet
According to Chevrolet India's website, the entry-level petrol model costs Rs 419,000 but the introductory price last year was Rs 444,000.
The entry-level diesel LS variant was priced at Rs 587,000 at the time of the launch but now it costs Rs 573,000 (all the prices ex-showroom Delhi).
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GM to launch cheaper diesel variant of Chevrolet Sail U-VA
Photographs: Courtesy, Maruti Suzuki
To make the Sail U-VA more accessible to those customers in the lower band of the B Segment, GM India has come up with a new entry-level variant of the diesel version.
The base Sail U-VA diesel would cost Rs 529,000 (ex-showroom Delhi) which undercuts Swift LDI's price of Rs 558,000.
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GM to launch cheaper diesel variant of Chevrolet Sail U-VA
Photographs: Courtesy, Chevrolet
The entry level Sail U-VA would be having its equipment level at par with that of the base petrol variant which lacks an audio system, keyless entry, rear wiper and defogger, leather and chrome appointments, airbags, ABS and EBD.
The price of the new variant has already been updated in GM India's official website. Our sources say that GM India would launch this variant in 2-3 weeks.
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