Photographs: Courtesy, Datsun and Maruti
The Datsun brand was officially re-launched on July 15. Along with the announcement of the brand came the announcement of their first car for the 21st century, the Datsun Go.
No doubt, most of you would have seen Carlos Ghosn, CEO of the Renault Nissan Alliance, welcome a blue Datsun Go on stage. Most of you would have also seen the press images and the videos of a blue Datsun Go in various angles.
If are a car enthusiast, you would have gone ‘Hey, where have I seen that blue colour… I remember seeing it on another budget hatchback.’
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Datsun Go vs Alto 800: Spot the difference
Photographs: Courtesy, Datsun and Maruti
Last October, Maruti officials drove a ‘Frost Blue’ Alto 800 on stage and thus launched the car.
The colour extended to the communication video, TVC and press images. If you notice the colour shade, the Go very much resembles the 800′s Frost Blue.
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Datsun Go vs Alto 800: Spot the difference
Photographs: Courtesy, Hyundai
No doubt that Datsun will be appealing to the emerging middle class buyer, sort of the same people who are in the lookout for budget cars such as the top-end Hyundai Eon, base variants of the i10 and so on.
And no doubt that some potential Alto 800 buyers may end up up-sizing to the Go, provided the price tag is as aggressive as the company claims it would be.
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Datsun Go vs Alto 800: Spot the difference
Photographs: Courtesy, Datsun
We think Datsun chose this particular colour for a reason. Our guess is that they want you, the prospective buyer, to have a connection when you see it.
The marketing will not extend only to the colour. The promo video we saw for the Datsun brand had people only in the age group of 25-35, much like the Alto 800′s TVC.
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Datsun Go vs Alto 800: Spot the difference
Photographs: Courtesy, Maruti
Datsun had also coined a catchy song with the word ‘Dat’ in it, much like the 800′s ‘Khisko’ or ‘Let’s Go’. Speaking of which, will Maruti change the ‘Let’s Go‘ tagline of the Alto?
From what we see, Datsun seems to have an aggressive marketing plan in place. It’s Game On!
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