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Amul advertisements capture the essence of India

The Gujarat Co-operative Milk Marketing Federation (GCMMF) has been bringing out one of India's most creative and compelling advertisement campaigns covering the entire spectrum of the country's business, politicians, sports and entertainment.

The Federation, which markets its products under the brand name Amul, has been running catchy advertisement campaigns since 1966.

Amul's longest running advertisement campaign has also found a place in the Guinness Book of World Records. The 'Amul baby' in the ad is a chubby girl usually dressed in polka dotted dress. 

Sylvester daCunha designed the first ad campaign for Amul Butter. Thanks to Dacunha Associates, these punchy advertisements have been entertaining us since the last five decades.

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Amul advertisements capture the essence of India

Amul advertisement on taxpayers receiving erroneous recovery notice from the income tax department due to an error in software (April 2010).

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Amul advertisements capture the essence of India

An advertisment showing how brothers Anil and Mukesh Ambani are competing with one another building their huge private mansions in Mumbai (Dec 2010).

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Amul advertisements capture the essence of India

This advertisement shows Finance Minister Pranab Mukherjee going to present the Budget (February 2011).

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Amul advertisements capture the essence of India

The advertisement shows the oil spill off Mumbai coast (August 2010).

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Amul advertisements capture the essence of India

The advertisement on unaffordable prices of onions (December 2010).

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Amul advertisements capture the essence of India

Amul advertisement bids farewell to 2010 the year full of scams (January 2011).

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Amul advertisements capture the essence of India

An advertisement unaffordable price rise of vegetables (January 2011.

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Amul advertisements capture the essence of India

A leading publication promoting 'No TV Day' in Mumbai (January 2011).

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Amul advertisements capture the essence of India

An advertisement on the growing popularity of Facebook.

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Amul advertisements capture the essence of India

Kerala Chief Minister V S Achutanandan may have come under attack for calling Rahul Gandhi an 'Amul baby', but GCMMF has lapped it up with a new advertisement whose punchline is: 'They both are Amul Babies!'

Achutanandan had recently hit back at Rahul who had referred to the 87-year-old CPI-M stalwart's advancing age during a poll campaign, saying he had come to Kerala to campaign for 'Amul babies', as the Congress leader himself was an 'Amul baby'.

Quick to capitalise on the chief minister's diatribe, GCMMF has come out with the ad conceptualised by DaCunha Associates, a Mumbai-based ad agency associated with the co-operative since 1966.

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Amul advertisements capture the essence of India

An advertisment highlighting the Rs 4,000 crore scam at Jharkhand for awarding mining contracts and leases (Nov 2009).

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Amul advertisements capture the essence of India

An advertisement on the copyright controversy surrounding Bollywood film- 'Three Idiots' ( January 2010).

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Amul advertisements capture the essence of India

When Rahul Gandhi travelled in a Mumbai local train...

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Amul advertisements capture the essence of India

An advertisement that shows the controversy over BT Brinjal.

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Amul advertisements capture the essence of India

An advertisement on Bollywood blockbuster 'My name is Khan' (February 2010).

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Amul advertisements capture the essence of India

An advertisement on the controversial IPL team from Kochi.

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Amul advertisements capture the essence of India

An advertisement on volcanic ash from Iceland leads to closure of European airspace disrupting flights worldwide (April 2010).

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Amul advertisements capture the essence of India

An advertisment celebrating 50 years of Gujarat.

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Amul advertisements capture the essence of India

Amul advertisement based on a popular male deodorant advertisement (May 2010).

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Amul advertisements capture the essence of India

An advertisement celebrates Maharashtra Day (May 2010).

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Amul advertisements capture the essence of India

An advertisement on the oil spill in the Gulf of Mexico (June 2010).

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Amul advertisements capture the essence of India

An advertisement on the rampant spread of malaria in Mumbai (August 2010).

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Amul advertisements capture the essence of India

An advertisement on the controversy surrounding the Organising Committee, of the forth-comming Commonwealth Games (August 2010).

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Amul advertisements capture the essence of India

An advertisement on the controversy on World Chess Champion Viswanathan Anand's citizenship (August 2010.

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Amul advertisements capture the essence of India

One topic is released nationally every week, while another is specific to the region of news-focus.

The sorry state of affairs in organising the forth coming Commonwealth Games (Sept 2010).

Amul advertisements capture the essence of India

An advertisement shows the Indian rupee symbol.

Amul advertisements capture the essence of India

Niira Radia's phone conversations also became the theme for one of the Amul advertisements.

Amul advertisements capture the essence of India

Anna Hazare's fasting is highlighted in one of the recent Amul advertisements.

Amul advertisements capture the essence of India

An advertisement after Ambani brothers decided to settle their differences and remain cordial.