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This article was first published 11 years ago

20 most valuable brands in the world

Last updated on: May 22, 2013 07:38 IST

Image: A bottle of Diet Coke soft drink in Arlington, Virginia, United States.
Photographs: Jim Young/Reuters

Every year, BrandZ and Millward Brown Optimor calculate and rank brands based on their global value.

Let's take a look at 20 most valuable brands in the world.

Source: Business Insider

...

20 most valuable brands in the world

Image: Apple's logo hangs inside a store in New York City's Grand Central Station.
Photographs: Mike Segar/Reuters

Apple

Brand value: $185 billion

Per cent change versus 2012: One per cent

Global rank in brand value: 1

Apple, a California-based company, is primarily known for its personal computers, mobile phones, iPods and tablets.

...

20 most valuable brands in the world

Image: Google's office in Zurich, Switzerland.
Photographs: Courtesy, Camenzind Evolution

Google

Brand value: $113.7 billion

Per cent change versus 2012: Five per cent

Global rank in brand value: 2

Apple, a California-based company, is famous for its search engine, cloud computing and software.

...

20 most valuable brands in the world

Image: A view of the headquarters of IBM Japan in Tokyo.
Photographs: Toru Hanai/Reuters

IBM

Brand value: $112.5 billion

Per cent change versus 2012: Minus three per cent

Global rank in brand value: 3

IBM, a New York-based company, manufactures computer hardware and software and provides infrastructure and hosting services.

...

Tags: IBM Brand

20 most valuable brands in the world

Image: Customers at a McDonald's restaurant in Moscow.
Photographs: Denis Sinyakov/Reuters

McDonald's

Brand value: $90.3 billion

Per cent change versus 2012: Minus five per cent

Global rank in brand value: 4

McDonald's, a California-based company, is a fast-food giant that operates in 119 countries.

...

20 most valuable brands in the world

Image: A worker drives a forklift between cases of Coca-Cola in a warehouse at the Swire Coca-Cola facility in Draper, Utah, United States.
Photographs: George Frey/Reuters

Coca-Cola

Brand value: $78.4 billion

Per cent change versus 2012: Six per cent

Global rank in brand value: 5

Coca-Cola, an Atlanta-based company, sells soft drinks in every country in the world except North Korea and Cuba.

...

20 most valuable brands in the world

Image: White Apple iPhone 4 and iPad 2 are advertised in the window of an AT&T cellular store in Los Angeles.
Photographs: Danny Moloshok/Reuters

AT&T

Brand value: $75.5 billion

Per cent change versus 2012: 10 per cent

Global rank in brand value: 6

AT&T, a Dallas-based company, provides mobile-phone services, landline phone services and broadband TV services.

...

20 most valuable brands in the world

Image: Members of the media examine Microsoft Surface tablet PCs in a scale model of New York during the launch event for the tablet and Microsoft's Windows 8 in New York City.
Photographs: Lucas Jackson/Reuters

Microsoft

Brand value: $69.8 billion

Per cent change versus 2012: Minus nine per cent

Global rank in brand value: 7

Microsoft, a Redmond-based company, is the world's largest software maker.

...

20 most valuable brands in the world

Image: Menthol flavoured cigarettes are displayed in a store in New York City.
Photographs: Lucas Jackson/Reuters

Marlboro

Brand value: $69.4 billion

Per cent change versus 2012: Minus six per cent

Global rank in brand value: 8

Marlboro, manufactured by Philip Morris USA in America and Philip Morris International outside of the US, is the largest cigarette brand in the world.

...

20 most valuable brands in the world

Image: Man is reflected in a glass panel next to a woman using a National Australia Bank automated teller machine in central Sydney.
Photographs: David Gray/Reuters

Visa

Brand value: $56 billion

Per cent change versus 2012: 46 per cent

Global rank in brand value: 9

Visa, a Foster City-based company, deals with credit and debit cards around the world.

...

20 most valuable brands in the world

Image: A woman walks past a branch of China Mobile in Wuhan, Hubei province, China.
Photographs: Stringer/Reuters

China Mobile

Brand value: $55.4 billion

Per cent change versus 2012: 18 per cent

Global rank in brand value: 10

China Mobile, which operates in China, Hong Kong and Pakistan, has the largest mobile-phone subscriber base in the world.

...

20 most valuable brands in the world

Image: Logo of GE Money Bank is seen behind a traffic light in Prague, the Czech Republic.
Photographs: David W Cerny/Reuters

General Electric

Brand value: $55.3 billion

Per cent change versus 2012: 21 per cent

Global rank in brand value: 11

General Electric, a New York-based company, operates in many sectors, including energy, technology infrastructure, capital finance and consumer & industrial.

...

20 most valuable brands in the world

Image: A Verizon Wireless network in Boca Raton, Florida, United States.
Photographs: Joe Skipper/Reuters

Verizon

Brand value: $53 billion

Per cent change versus 2012: Eight per cent

Global rank in brand value: 12

Verizon, a New York-based company, offers fixed-line telephony, fixed-line TV and wireless services.

...

20 most valuable brands in the world

Image: A cable car passes the Wells Fargo Bank headquarters in the Financial District in San Francisco, California.
Photographs: Robert Galbraith/Reuters

Wells Fargo

Brand value: $47.7 billion

Per cent change versus 2012: 20 per cent

Global rank in brand value: 13

Wells Fargo, a San Francisco-based company, offers banking and financial services around the world.

...

20 most valuable brands in the world

Image: Amazon.co.uk warehouse in Milton Keynes, north of London.
Photographs: Dylan Martinez/Reuters

Amazon

Brand value: $45.7 billion

Per cent change versus 2012: 34 per cent

Global rank in brand value: 14

Amazon, a Seattle-based company, is the largest online retailer in the world.

...

20 most valuable brands in the world

Image: Trucks enter and leave the UPS facility in Hodgkins, Illinois, United States.
Photographs: Frank Polich/Reuters

UPS

Brand value: $42.7 billion

Per cent change versus 2012: 15 per cent

Global rank in brand value: 15

UPS, a Sandy Springs-based company, deliveres packages in nearly 220 countries and territories around the world.

...

Tags: UPS Brand

20 most valuable brands in the world

Image: A branch of the Industrial and Commercial Bank of China in Beijing.
Photographs: Kim Kyung-Hoon/Reuters

Industrial and Commercial Bank of China

Brand value: $41.1 billion

Per cent change versus 2012: Minus one per cent

Global rank in brand value: 16

Industrial and Commercial Bank of China, a Beijing-based company, has more than 18,000 outlets, including 106 branches outside China.

...

20 most valuable brands in the world

Image: Passers-by walk past a Vodafone store in central London.
Photographs: Alessia Pierdomenico/Reuters

Vodafone

Brand value: $39.7 billion

Per cent change versus 2012: Minus eight per cent

Global rank in brand value: 17

Vodafone, a London-based telecom company, directly operates in 30 nations and has partnership in more than 40 countries.

...

20 most valuable brands in the world

Image: A Walmart Neighborhood Market store in Bentonville, Arkansas, United States.
Photographs: Jacob Slaton/Reuters

Walmart

Brand value: $36.2 billion

Per cent change versus 2012: Five per cent

Global rank in brand value: 18

Walmart, an Arkansas-based retail company, has 8,500 stores in 15 countries.

...

20 most valuable brands in the world

Image: A worker adjusts a spotlight at the SAP booth in Hannover, Germany.
Photographs: Thomas Peter/Reuters

SAP

Brand value: $34.36 billion

Per cent change versus 2012: 34 per cent

Global rank in brand value: 19

SAP, a Germany-based software company, has more than 61,000 employees around the world.

...

Tags: SAP Brand

20 most valuable brands in the world

Image: Customers use automated teller machines outside a branch of Development Bank of Singapore.
Photographs: Edgar Su/Reuters

MasterCard

Brand value: $27.8 billion

Per cent change versus 2012: 34 per cent

Global rank in brand value: 20

MasterCard, a New York-based financial services, deals in credit and debit cards around the world.