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This article was first published 12 years ago

20 most valuable brands in the world

Last updated on: October 8, 2012 08:39 IST

Image: Creating a good brand name is difficult.
Photographs: Lucas Jackson/Reuters

While almost all of us have heard names such as Coca-Cola and BMW, but which are the most valuable brands in the world?

Let's take a look at 20 most valuable brands in the world, according to Interbrand.

Source: Business Insider

...

Tags: , BMW , Interbrand

20 most valuable brands in the world

Image: Trucks containing cases of Coca-Cola outside a warehouse at the Swire Coca-Cola facility in Draper, Utah.
Photographs: George Frey/Reuters

Coca-Cola

Brand value: $77.8 billion

Change from 2011: 8 per cent

Rank (2012): 1

Rank (2011): 1

...

20 most valuable brands in the world

Image: A store worker picks up an Apple iPhone 5 in London.
Photographs: Luke MacGregor/Reuters

Apple

Brand value: $76.6 billion

Change from 2011: 129 per cent

Rank (2012): 2

Rank (2011): 8

...

20 most valuable brands in the world

Image: A man walks past the headquarters of IBM Japan in Tokyo.
Photographs: Toru Hanai/Reuters

IBM

Brand value: $75.5 billion

Change from 2011: 8 per cent

Rank (2012): 3

Rank (2011): 2

...

Tags: IBM Brand

20 most valuable brands in the world

Image: Google Conference at Moscone Center in San Francisco.
Photographs: Stephen Lam/Reuters

Google

Brand value: $69.7 billion

Change from 2011: 26 per cent

Rank (2012): 4

Rank (2011): 4

...

20 most valuable brands in the world

Image: Bill Gates with his wife Melinda in Seattle.
Photographs: Anthony Bolante/Reuters

Microsoft

Brand value: $57.9 billion

Change from 2011: -2 per cent

Rank (2012): 5

Rank (2011): 5

...

Tags: , Brand , Rank , Microsoft

20 most valuable brands in the world

Image: GE Money Bank in Prague.
Photographs: David W Cerny/Reuters

GE

Brand value: $43.7 billion

Change from 2011: 2 per cent

Rank (2012): 6

Rank (2011): 5

...

Tags: GE Brand

20 most valuable brands in the world

Image: McDonald's counter staff in Tokyo.
Photographs: Kim Kyung Hoon/Reuters

McDonald's

Brand value: $40.1 billion

Change from 2011: 13 per cent

Rank (2012): 7

Rank (2011): 6

...

20 most valuable brands in the world

Image: Intel processors are displayed at a store in Seoul.
Photographs: Stringer/Reuters

Intel

Brand value: $39.4 billion

Change from 2011: 12 per cent

Rank (2012): 8

Rank (2011): 7

...

Tags: , Intel , Brand

20 most valuable brands in the world

Image: Samsung flags are set up at main entrance to Berlin fair ground.
Photographs: Tobias Schwarz/Reuters

Samsung

Brand value: $32.9 billion

Change from 2011: 40 per cent

Rank (2012): 9

Rank (2011): 17

...

20 most valuable brands in the world

Image: A woman walks out from a Toyoto Motor Corp showroom in Tokyo.
Photographs: Yuriko Nakao/Reuters

Toyota

Brand value: $30.3 billion

Change from 2011: 9 per cent

Rank (2012): 10

Rank (2011): 11

...

20 most valuable brands in the world

Image: A model stands next to a Mercedes-Benz Concept Style Coupe in Beijing.
Photographs: Jason Lee/Reuters

Mercedes-Benz

Brand value: $30.1 billion

Change from 2011: 10 per cent

Rank (2012): 11

Rank (2011): 12

...

Tags:

20 most valuable brands in the world

Image: 2013 BMW 6 Series Gran Coupe in New York.
Photographs: Shannon Stapleton/Reuters

BMW

Brand value: $29.1 billion

Change from 2011: 18 per cent

Rank (2012): 12

Rank (2011): 12

...

Tags: , BMW

20 most valuable brands in the world

Image: Passers-by walk in front of the World of Disney store in New York.
Photographs: Keith Bedford/Reuters

Disney

Brand value: $27.4 billion

Change from 2011: -5 per cent

Rank (2012): 13

Rank (2011): 15

...

Tags: , Disney , Brand

20 most valuable brands in the world

Image: Cisco logo at the technology company's campus in San Jose, California.
Photographs: Robert Galbraith/Reuters

Cisco

Brand value: $27.2 billion

Change from 2011: 7 per cent

Rank (2012): 14

Rank (2011): 13

...

20 most valuable brands in the world

Image: Hewlett Packard's French headquarters in Issy le Moulineaux, western Paris.
Photographs: Charles Platiau/Reuters

Hewlett-Packard

Brand value: $26.1 billion

Change from 2011: -8 per cent

Rank (2012): 15

Rank (2011): 10

...

20 most valuable brands in the world

Image: Procter & Gamble's Gillette shaving foam on display in Chicago.
Photographs: John Gress/Reuters

Gillette

Brand value: $24.9 billion

Change from 2011: 4 per cent

Rank (2012): 16

Rank (2011): 16

...

20 most valuable brands in the world

Image: A woman shops in a Louis Vuitton store in downtown Shanghai.
Photographs: Carlos Barria/Reuters

Louis Vuitton

Brand value: $23.6 billion

Change from 2011: 2 per cent

Rank (2012): 17

Rank (2011): 18

...

20 most valuable brands in the world

Image: Two attendees ride an escalator during Oracle OpenWorld 2012 in San Francisco.
Photographs: Stephen Lam/Reuters

Oracle

Brand value: $22.1 billion

Change from 2011: 28 per cent

Rank (2012): 18

Rank (2011): 20

...

Tags: , Oracle , Brand

20 most valuable brands in the world

Image: Nokia plant in Oulu, Finland.
Photographs: Lehtikuva Lehtikuva/Reuters

Nokia

Brand value: $21 billion

Change from 2011: -16 per cent

Rank (2012): 19

Rank (2011): 14

...

20 most valuable brands in the world

Image: Amazon warehouse in Milton Keynes, north of London.
Photographs: Dylan Martinez/Reuters

Amazon

Brand value: $18.6 billion

Change from 2011: 46 per cent

Rank (2012): 20

Rank (2011): 26

Tags: Brand , Amazon