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Made in India! BMW launches stunning X5 at Rs 70.9 lakh
German luxury car maker BMW on Thursday launched the locally produced SUV, X5xDrvie, at Rs 70.9 lakh ex-showroom, national.
The 3-litre diesel machine was unveiled by Sachin Tendulkar, who is also BMW India's brand ambassador. The cricket icon said he has been using the first generation X5 since 2002.
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Made in India! BMW launches stunning X5 at Rs 70.9 lakh
Rolled out from its Chennai plant, the all new X5xDrive30d, is around Rs 10 lakh cheaper than the previous imported models.
The price is lower mainly on account of local sourcing of equipment. It was selling the previous model, which the company discontinued over a year ago, at 80.6 lakh.
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Made in India! BMW launches stunning X5 at Rs 70.9 lakh
The all new X5 will be available at all the 38 dealers of BMW from next month, BMW Group India President Philipp von Sahr told reporters at the launch.
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Made in India! BMW launches stunning X5 at Rs 70.9 lakh
The BMW X5xDrive30d is the third generation of its most successful 'sports activity vehicles', globally launched two months ago in the US and Europe.
India is the fourth market after the US, Russia, Thailand and Malaysia where BMW rolls out the X series.
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Made in India! BMW launches stunning X5 at Rs 70.9 lakh
Sahr said the X5 is nick-named 'The Boss' for its sheer market dominance, having sold 1.3 million globally since debut in 1999.
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Made in India! BMW launches stunning X5 at Rs 70.9 lakh
The new X5 delivers increased space, better comfort and enhanced driving pleasure, luxury, and efficiency and innovative equipment features.
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Made in India! BMW launches stunning X5 at Rs 70.9 lakh
When asked about the local sourcing for the X5, Sahr refused to share details but said BMW Group has 30 OEM vendors in the country and has been sourcing equipment from here for its global supply chain, including, the US, for many years now.
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Made in India! BMW launches stunning X5 at Rs 70.9 lakh
The company does not manufacture the X Series anywhere in Europe, including the home market Germany.
The X5xDrive is the third launch by the company this year after the M6-Grand Coupe and 3 Series GT since January.