Yamaha forays into racing kits biz in India

Japanese two-wheeler maker Yamaha on Friday announced its foray into the racing kits business in India and has tied-up with racing equipment maker Daytona for import and sale of the merchandise.

The company said the racing kits would be used exclusively for Yamaha's YZF-R15 and FZ series models.

"This is the first time we are venturing into the racing kits parts business. Our aim is to encourage safe racing culture among our customers and also build the company's brand image," India Yamaha Motor Division Head Product Planning & Brand Management Sanjay Tripathi said.

Mobike racing kits include high-lift cams, full exhaust system, adjustable back steps and braking parts like big diameter petal disc brakes, master cylinder and stainless steel hose.

Tripathi said the Indian racing kits market is nascent but evolving fast and it lacks organised players.

"Racing kit parts are developed using valuable experience gained from Moto GP and World Superbike racing and Yamaha wants to provide its customers in India with the same thrill and feeling of racing instinct," Tripathi said.

"The parts will be available from September onwards and are exclusively for racing purpose in a closed circuit only," Tripathi said.