With this investment, Yahoo! will have representation in INMAC's board, the company officials said, adding that it was done through the firm's Dutch subsidiary.
INMAC is known for its consumer brand, Call Ezee, a telephone directory search service available across 14 cites in India, including Mumbai, Delhi, Chennai, Bangalore, Hyderabad and Kolkata. Consumers can call the local Call Ezee number from their mobile or fixed line phones to get the contact details of any business establishment or for any kind of service.
INMAC intends to strengthen its manpower and technology in an effort to triple its reach across India over the next two years by upgrading its existing technology. "We are happy to be a strategic investor in INMAC as the Call Ezee business seeks to establish itself as a national player in the voice-based local search space.
The Indian local search market is seeing significant changes as more and more consumers are using mobile phones to search for and find local businesses," Keith Nilsson, senior vice-president and head, emerging markets, Yahoo! said.
