'Wrong to expect that Pak will understand the language of peace'

Seeking stringent action against the perpetrators of the Pulwama attack, India Inc said ‘now we have to make sure that the world knows that they can't mess with us’.

Captains of industry on Friday joined fellow Indians in expressing solidarity in condemning the Pulwama terror attack and sought stringent action against the perpetrators.

Sajjan Jindal, chief of the diversified JSW Group, demanded abolition of Article 370 which grants special status to the state of Jammu and Kashmir, by calling an emergency session of Parliament.

"We have to now make sure that the world knows that they can't mess with us. India cannot be threatened! We move decisively when anyone attacks us in any way," Jindal wrote on the micro-blogging site Twitter.

The $20-billion Mahindra group's chairman Anand Mahindra questioned how easily we tend to move on as a society, presuming that everything is normal, but an attack "shatters all illusions".

"How easily we allow ourselves to believe that the world is normal and that the small irritants and small victories in our daily routines are all that matter. One blast takes many lives and shatters all illusions," he said.

RPG Enterprises' Harsh Goenka relayed out views of a senior journalist for his followers.

“India must respond. Pakistan can’t be allowed to get away with these attacks. I am sure that there will be a strong military response within the next week. And no matter which party we back, all Indians must unite against Pakistan and the terrorists it feeds, shelters and arms," read the tweet.

Naveen Jindal of Jindal Steel and Power Limited, who had successfully petitioned to ensure each Indian is able to use the National Flag, said he was "anguished" by the attack and tweeted out messages providing help for the next of kin of the deceased soldiers.

Zee Entertainment's Subhash Chandra said every time there is a new government in the "neighbouring country", there is a glimmer of hope for peace which gets shattered quickly as we are proven wrong.

"We are wrong in expecting that Pakistan will understand the language of peace ever," he wrote.

Media entrepreneur turned venture capitalist Ronnie Screwvala said he is "absolutely horrified" watching the rise in casualties and added "Only the strongest of action and sustained counter attack to wipe the threat is called for.

“And this time we cannot just retaliate but keep the proactive step of sustained offensive."

Major tea exporters said they stood by the government and business has now become secondary.

"We are not even thinking of trading with Pakistan now. We stand firmly behind the government and waiting for what the government is going to do", chairman of India Tea Exporters Association (ITEA) Angshuman Kanoria said.

Gopal Poddar, one of the leading tea exporters to Pakistan, said, "We are not bothered about business now. Commerce is secondary now," he told PTI.