Pharmaceutical major Wockhardt Ltd announced a restructuring of its field organization to upgrade its competitiveness and productivity.
Nearly 85 per cent of Wockhardt's 1,200-strong field personnel are territory managers in the management cadre. About 150 are members of the industrywide Federation of Medical Representatives Association of India.
Most pharmaceutical companies representatives are members of this trade union. Though Wockhardt's professional service representatives are not keen to be part of FMRAI, they are often coerced to take part in its activities. FMRAI officials often disrupt Wockhart's medical representatives at work.
Wockhardt has therefore severed its relationship with FMRAI. "This is part of a broader initiative to make the Company more customer centric and competitive," Wockhardt chairman Habil Khorakiwala said. "We are fully geared to face the challenges of the marketplace."
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