Videsh Sanchar Nigam Limited, one of India's leading telecom service providers, will start offering from August 21 a new facility which will allow people of South Asian origin in the US to make calls to their country using its prepaid service without obtaining the calling cards.
This new service will compete with the several other providers, including Reliance Communications. But VSNL officials were upbeat about their offering.
Launching the new service, christened 'Trueroots International Calling Service', at a function attended by about 150 community leaders and business executives on Thursday evening, its top officials said their service would have the trademark of Tatas, a 'brand name known for unflinching quality.'
VSNL is a part of the $29-billion Tata Group. Speaking on the occasion, Head of Corporate Affairs for VSNL Sandeep Mathur said the new service would provide superior voice quality and easy access and connectivity without any hidden fee or extra charges.
The calls will be carried on VSNL's extensive global fibre optic network, one of the world's largest global submarine cable infrastructure. Officials did not immediately announce the rates but said
VSNL launches Trueroots International Calling Service from US to other parts of the world. David Good, Tata chief representative, North America, with Sandeep Mathur, head, corporate affairs, VSNL, at a press conference in New York on August 16.
Photo: Paresh Gandhi