Van Heusen to launch women's wear

Van Heusen is targetting an all India sales turnover of Rs 500 crore (Rs 5 billion) in the next three to five years and would be launching formal western wear for women in two months time.

The premium menswear brand was growing at the rate of 30 per cent per annum basis in the last three years and at this growth rate it was aiming to touch Rs 500 crore in the next two to three years, Kedar Apshankar, assistant brand head, Van Heusen, told a press meet in Kochi.

It has plans to launch party wear for men next month.

Van Heusen, which opened its new Flagship store in Kochi, was planning to increase its stores to 50 from present 20 within three to five years.

The brand represents the premium executive segment in corporate wear and had recently enhanced its range of accessories and stepped into the innerwear segment too, he said.

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