The company is targeting 10 per cent of the Indian television market in its first year of operations, Toshiba said in a statement.
"There is a tremendous potential in the Indian market for LCD TVs, which is growing at 150 per cent annually. In the first year of direct sale operations of Toshiba India, we are
targeting to acquire a minimum 10 per cent market share in the domestic market," Toshiba India Head - Consumer Product Marketing Division - Pranab Mohanty said in a statement.
The complete range of LCD TVs would be imported by Toshiba and distributed through various dealers and retailers. The company has initially launched the TVs in select markets of Mumbai, Delhi, Gujarat and Pune and would soon extend its products across the country.
The company has launched two different series of LCD TVs, Regza A3000 and Regza 100 Hz full HD LCD TV. While the A300 has been priced in a range of Rs 48,300 to Rs 1,20,990, the 100 Hz series would be sold in a range of Rs 1,15,000 to Rs 2,24,990, the statement said.
